Laura Grieve

Command the creative vision and visual storytelling for one of Atlanta’s premier sports and event media companies. As the sole designer, lead every stage from concept to execution—across print, digital, social, and environmental design—while consistently delivering bold, cohesive campaigns under high-pressure timelines. Leverage AI-assisted design tools and automation software to streamline workflow, scale output, and maintain creative excellence.
Creative Contributions:
• Develop and produce high-impact signage for Mercedes-Benz Stadium on a weekly basis, supporting a range of live events and activations.
• Brought to life the energy of landmark sporting events like the Corky Kell Classic, Georgia Elite Classic with unforgettable brand identities and campaigns.
• Elevated powerhouse clients including Georgia High School Association, Atlanta Falcons, Atlanta United, Georgia Swarm, and AMBSE.
• Transformed complex briefs into compelling visual narratives that drive fan engagement and amplify brand impact across multiple platforms.
• Develop and produce high-impact signage for Mercedes-Benz Stadium on a weekly basis, supporting a range of live events and activations.
• Transform complex briefs into compelling multi-platform brand narratives that drive fan engagement and amplify brand impact across print, digital, motion, and social.

Founded and led a series of creative ventures blending branding, event design, and product development into unforgettable visual experiences. Wore many hats—creative director, designer, strategist, maker—while crafting everything from luxe corporate events to high-impact promotional goods. Built long-term client relationships through bold design, obsessive detail, and unwavering creative vision.
Selected Highlights:
• Designed and produced award-winning brand identities, packaging, and promotional materials for clients across industries including sports, wellness, hospitality, nonprofit, and retail.
• Created immersive branded environments and bespoke event experiences—from corporate galas and weddings to live sports activations—leading every stage from concept to execution.
• Developed custom merchandise and promotional products (wristbands, trophies, signage, swag, and more) for high-profile organizations including the Atlanta Falcons, Atlanta United, Georgia High School Association, Mercedes-Benz Stadium, and NFL alumni.
• Collaborated with photographers, musicians, event planners, realtors and builders to bring creative visions to life through sculpture, lighting, décor, and storytelling-driven design.

Bridged design and operations in a fast-paced, high-stakes environment, ensuring every printed piece—from safety cards to branded collateral—embodied the United brand. Wore multiple hats: designer, production coordinator, brand guardian. Took ideas from sketch to press while balancing precision, speed, and consistency.
Creative Contributions:
• Designed fresh, engaging visual assets across multiple touchpoints, ensuring brand cohesion at every traveler’s journey.
• Partnered with internal teams to troubleshoot production challenges, streamline approvals, and keep projects on track across departments.
• Delivered high-volume print solutions that matched tight airline schedules—without ever compromising on design integrity.

Infused charm and personality into every detail of custom stationery, packaging, and event goods for a boutique lifestyle brand. Designed with a focus on emotion, storytelling, and tactile beauty. Helped create a visual voice that resonated deeply with customers—and boosted the bottom line.
Creative Contributions:
• Concepted and illustrated hundreds of custom items including invitations, tags, notepads, and packaging—each piece designed to feel personal, premium, and perfectly on-brand.
• Led the charge on seasonal design collections that increased in-house sales by 400%, setting the stage for the company’s acquisition by InvitationBox.com.
• Transformed traditional product lines into Instagram-worthy, story-driven collections ahead of their time in style and presentation.

Crafted compelling brand experiences for luxury real estate and hospitality ventures on Florida’s Emerald Coast. Translated architectural vision into visual identity—merging high-end design with storytelling that sold lifestyles, not just properties.
Creative Contributions:
• Designed polished brand assets including billboards, environmental signage, event collateral, and digital content for residential and commercial developments.
• Reimagined the full branding experience for a private FBO, from signage and color palette to marketing and guest welcome kits.
• Partnered with developers and marketing teams to shape mood boards, select finishes and materials, and define design details—ensuring brand consistency across architectural
presentations, investor events, and built environments.
• Delivered cohesive design systems that aligned interior selections with broader brand narratives, enhancing both marketing and guest experiences.

Produced 30-40 page sports publication weekly along with accompanying
publications. Design and maintain general appearance and standards for Score, Score North Fulton, Score Cobb, Score Gwinnett. Also produced supplimental papers and ads for ATL Falcons, ATL Braves, ATL Thrashers & Hooters Magazine.