Laura Binz

Recommend public relations course of action for crises and/or routine public relations situations. Investigate inquiries from the media, citizens or commanders requiring statistical or background information. Respond to inquiries on a 24-hour, 7 days a week basis. Create content for social media platforms; including Facebook, Twitter and Instagram. Create promotional materials such as logos, flyers, social media graphics, etc.

Manage all public relations and marketing initiatives for the City of Falls Church. Write, design, and distribute all print and online communications for both internal and external audiences. Craft news releases, internal newsletters, web copy, media alerts, and emergency communications. Create promotional materials such as postcards, logos, flyers, social media graphics, etc. Maintain the city’s social media presence. Manage the website and train staff in proper website standards. Promote special events, meetings, and other forums. Act as a Public Information Officer (PIO) during emergency situations.

Researched and built media lists, pitched media and fulfilled press requests. Crafted press releases, tip-sheets, promo language and other PR collateral. Maintained the organization’s social media presence, tracked media via Cision/Vocus, analyzed social media metrics and tracked media coverage. Created promotional materials such as postcards, promo tools, logos, infographics, etc.