Lauren Herbert

Accountable for the Teroforma brand throughout print, live, digital & video
Strategic development of brand identity & placement across markets
Increased readership of the Teroforma blog from less than 1000 visits to 120,000+ annually through creation of original material
Drives media coverage into far reaching segments past home & culinary markets to include tech, fashion and lifestyle
Manages creative agencies, freelancers and designers
Implemented new packaging across the entire product line to bring a powerful and compelling in-store brand experience.
Creative lead and art direction of all print, digital & video collateral
Revitalized annual print catalog design to reflect brand’s core message and look
Directs and styles catalog & commercial photography
Photographs still-life products for advertising
Concepts, designs and executes direct mail and ad campaigns
Overhaul of the design & execution of the Teroforma tradeshow booth and collateral driving highest sales-to-date from a show

- Founder of a dynamic design studio that specializes in event styling, graphic / creative design & photography
- Conception & development of www.chatNchow.com and
www.RandomNotesOfKindness.com

Lead design and construction of modern interiors in NY & New England
Managed 25-30 renovation and new construction projects annually from conception through completion
Directed architects, builders, contractors and tradesmen
Managed project budgets averaging $200k - $350k
Sketched concepts, developed 3D renderings and drafted in CAD
Styled and directed photoshoots of completed interiors for ad campaigns and magazine coverage
Organized events including charity dinners raising funds for the JDRF
Projects featured in magazines including Interiors, Metropolitan Home, Modern Estate and Dream Kitchens

FOOD & WINE MAGAZINE NEW YORK, NY
(STYLIST)
Styled and composed original concepts for magazine and book editorials
Designed original graphic elements used in photo styling
Identified future trends in design and fashion
Maintained comprehensive knowledge of current table-top, fabric,
interior and furniture markets by attending industry trade shows
Managed budget and coordination of photo shoots from NY to CA
Designed online template based projects for readers to create at home
Lectured and demonstrated original entertaining concepts at events
Spokesperson for F&W; appeared in original design segments on networks
including NBC, CBS, CNN, MSNBC, NY Channel 1 and Channel 11

Developed and produced concepts and set designs in collaboration with
Martha Stewart, television producers and directors for Martha Stewart Living
Coordinated with retailers & vendors to collect and showcase products on-air
Organized and maintained a vast prop collection

www.EliWhitney.org

- Produced an interactive curriculum that incorporated mechanical and technical problems with lessons in history and design
- Designed and constructed museum exhibits
- Taught school groups preschool through high school in project creation
- Directed a team of assistants and apprentices