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Marketing Manager
Polysciences, Inc.
2009 - 2014 (5 years)
Applied unique combination of industry knowledge and dynamic business acumen to coordinate and direct forward thinking, global marketing initiatives for a diverse range of company products and services. Provided direct oversight and assumed responsibilities for all design projects for Laboratory Products and Personal Care Divisions within this privately held specialty chemical manufacturing company.
• Conducted competitive market analysis, adjusting strategies to industry trends and conditions to maintain and enhance company’s competitive edge
• Managed content of eCommerce site with over 3500 life sciences and diagnostic products
• Implemented a data-driven automated workflow for production of a 450+ page product catalog increasing accuracy of content while decreasing production time and costs
• Increased web sales $420K through new Search Engine Optimization (SEO) strategy and on-site content improvements
• Planned and coordinated all domestic and international trade show, exhibit, and conference schedules across multiple divisions
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Marketing Specialist
Polysciences, Inc.
2005 - 2009 (4 years)
Directly reported under Marketing Director to design, create, and edit various forms of marketing communication materials such as catalogs, brochures, sell sheets, data sheets, presentations, and more globally for all Laboratory Products Divisions.
• Created and/or updated site content, banners, landing pages, and new media
• Executed new external online initiatives that encompassed third party directory listings, online ads, SEO, and social media content
• Communicated with external suppliers and vendors effectively to optimize operations and meet or exceed objectives and goals of the team and the organization
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Creative Director
PTM Sport, Inc.
2000 - 2005 (5 years)
Demonstrated strong skill set as a leader to effectively coordinate design and marketing initiatives for this privately held apparel manufacturer serving resort, collegiate and corporate clientele.
• Designed and developed full range of marketing materials including catalogs, brochures, sell sheets, and more for national sales force
• Led all functions of creative department and file preparation
• Created designs for apparel lines serving juniors and misses markets
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Sr. Designer
Benjamin Graphics / Priestley Printing
1996 - 2000 (4 years)
Served as leader of in-house creative department to provide design and creative services for a diverse client base at this privately held printing and publishing company.
• Collaborated effectively with high profile clients from varying industries including healthcare, academic, and non-profit by using polished communication skills
• Used inherent multitasking skills to effectively manage many large-scale projects simultaneously, while meeting deadlines and obtaining objectives