Lili Trenkova

- Lead designer for permanent and temporary environments for retail, technology, and branded events, focusing on experiential and interactive storytelling
- Develops 3D visualization and design intent packages aligned with brand identity and goals
- Establishes and maintains brand store design standards, fixture libraries, and visual merchandising guidelines for consistent global rollout
- Collaborates with fabricators and stakeholders to ensure quality execution

- Led spatial design for interactive, kinetic, and digital activations across retail, workplace, and exhibit environments, integrating architectural design with digital storytelling
- Produced schematic and detailed design documentation, as well as 3D visualization
- Partnered cross-functionally with brand, architecture, technology, and fabrication teams
- Championed inclusive and sustainable design practices, increasing both ethical and fiscal value of digital and physical experience activations
- Oversaw prototyping, material selection, and vendor coordination for fabrication and on-site installations

- Designed and documented retail, hospitality, and F&B environments from concept to construction
- Created full design and millwork packages, including floor plans, elevations, RCPs, and detailed fixture drawings
- Coordinated with architects, consultants, and construction managers to ensure adherence to brand standards, codes, and budget requirements
- Developed 3D models and visualization to support internal reviews and client presentations
- Integrated sustainable materials and energy-efficient systems into store and fixture designs