Lisa Pearson

• Sole Proprietor of a success on-line retail and fine art business, Willow Moon Collective, specializing in handcrafted, minimalist, fine-metal jewelry and fiber art home goods.
• Design and produce all original handcrafted jewelry, utilizing design software and hand sketch techniques.
• Create fiber art, weavings and macrame home goods, from concept to production, via hand-spinning, dying fibers, and weaving process.
• Responsible retail and wholesale accounts.
• Manage business finances, marketing plan and social media channels.

* Manage design studio specializing in graphic logo/branding apparel textile and jewelry design and visual merchandising
* Create develop and implement outstanding visual merchandising displays for multiple retails businesses
* Produce conceptual design art direction and fashion silhouettes for wholesale/retail children's brands
* Research and develop seasonal trends themes concepts color fabric styling and fit
* Responsible for sourcing and production of product to maintain design integrity within target price points and gross margin goals
* Create cohesive product presentations for retail customers and wholesale clients including boards tears and samples

* Managed a team of 8-10 sales associated and one assistant manager
* Created, developed, implemented and maintained all visual merchandising programs in support of the organization's sales objectives for parent company, Lucas & Lola
* Developed business strategies to raise our customers' pool, expand store traffic and optimize profitability
* Met sales goals by training, motivating, mentoring and providing feedback to sales staff
* Ensured high levels of customers satisfaction through excellent service
* Completed store administration and ensured compliance with policies and procedures
* Reported on buying trends, customer needs, and profits
* Proposed innovative ideas to increase market share
* Conducted personnel performance appraisals to assess training needs and built career paths
* Dealt with all issues that arose from staff or customers (complaints, grievances)

* Responsible for development and execution of various product lines for various retailers/brands including Target, Wal-Mart, Kohl's, Eddie Bauer, Carters and Oshkosh
* Researched, organized, and presented trend, graphics and color inspiration seasonally
* Created and executed original product, graphic and textile design concepts by translating style guides and trends into various children's products including, hosiery, shoes, belts, purses, hair, jewelry, swim and travel accessories
* Collaborated with product development managers to ensure assortment and price point guidelines are achieved

* Managed team of two assistant designers and four graphic designers, overseeing creative process from concept to development
* Developed and executed designs for specific business segments according to merchant line plans, assortment strategies and theme/trend direction and calendar deadlines.
* Prepared development and production packages consisting of fabrication and trim identification, construction details and specification information
* Collaborated with merchandising, direct and indirect suppliers, and sourcing to achieve product execution and maintain design integrity within target price points and gross margin goals
* Presented concepts to merchants consisting of merchandised product boards, fabric, trims, samples, graphics and prints.
* Directed textile designers in the development of graphics, print and pattern to insure overall theme/trend objectives are achieved
* Extensive international and domestic travel to research retail and market trends, and direct the development of product at suppliers factories to meet production deadlines

* Executed designs for given season, business segment and target guest, ensuring designs met merchant line plans, assortment strategies, price points/gross margin and overall creative direction
* Participated in research and develop seasonal trends, themes, concepts, color, fabric, styling and fit
* Ensured product design packages were complete, accurate and handed off to technical design/AMC/Merchants per calendar deadlines
* Maintained consistent point of view and point of differentiation within and between two brands through collaboration with design manager and peers
* Collaborated with merchandising, technical design, AMC/Sourcing and vendors to achieve product execution and maintain design integrity
* Produced cohesive product presentations to sell concepts to merchants, including boards, tears and samples
* Traveled domestically to research fashion, consumer, retail and market trends

* Supervised two assistant designers and prepared them for potential designer opportunities
* Directed graphic artist in the development of rotary prints, embroideries, various trims, and screen prints
* Responsible for the development and execution of various product lines according to company strategy
* Researched trend, color, theme and silhouettes, utilizing trend services, Internet and domestic competitive shopping
* Created silhouettes, stripes, plaids, and trend boards via CAD
* Supported gross margins by first costing domestic product and working closely with sourcing for import
* Prepared import packages by compiling fabric and trim samples, detailed assembly instructions and specification information
* Approved and tracked prototypes and artwork, for both domestic and import product
* Input domestic bill of materials and communicated with factories and agents to ensure product was manufactured
* Presented line to senior staff and sales team periodically throughout year