Lisa Wennberg Zukus

Lead design and creative direction for various e-commerce and print campaigns, including Amazon and Wayfair product listings, ensuring alignment with brand standards and market appeal.

Spearheaded the design of packaging, logos, and trade show graphics, resulting in an increase in brand visibility and customer engagement.

Collaborated with cross-functional teams to create product videos and listing enhancements for online marketplaces.

Developed product designs and seasonal marketing materials for holiday and Christmas décor, leveraging deep knowledge of consumer trends and preferences.

Core Competencies:

Design, Creative Direction, Marketing

E-commerce Listings & Optimization (Amazon, Wayfair, Shopify, Salsify, ChatGPT, Constant Contact, Mail Chimp)

Packaging & Print Design

Brand Identity & Logo Design

Trade Show Booth Graphics

Video Creation & Editing

Project Management & Team Collaboration

Home Decor, Housewares, & Seasonal Décor

Floral, Eyewear, Fashion Accessories

Eyewear licensing and design company

Provide comprehensive marketing support for all MUSA sales consultants, and customers

Execute designated marketing strategies for company

Manage all domestic trade show planning/spend initiatives

Prepare trade advertising layouts by working through brand approval guidelines

Provide and circulate monthly product stories to buying groups, alliances, trade editorial and social media

Develop fliers for branded promotions, seasonal holiday promotions, new account promotions, launch strategy and sales consultant contests

Coordinate circulation strategy for select promotions through email blasts and direct mailings

Develop creative content for sales consultant training manual, business development programs and sales meeting presentations

Manage monthly marketing calendar

Oversee and maintain point of purchase inventory for all brands

Manage Frames Data including sample coordination and database updates

Develop custom training presentations, brand guides and booklets for key accounts

Design and update corporate presentation booklets

Manage and coordinate key account window programs

Manage website content management - update images, product and social media

Fashion shoe company

Design bimonthly website home pages working with html coder

Website content management for product and social media

Execute marketing strategies for website promotions

Oversee influencers for social media marketing Initiatives

Develop biannual sales catalog for distribution for customers

Email marketing execution for sales promotions

Manage all trade show and showroom marketing and creative collateral

Manage key account data base updates for sales

Video creation for key account and website marketing initiatives

Social media posts and engagement

Create brand ads for trade advertising and press book collection

Develop custom patterns and color combinations for factory execution

Brand identity for company

Creation of sales support materials

Oversee photo shoots

Product photography and preparation

Eyewear licensing and design company

Brand Licenses; Tommy Hilfiger, Guess, Guess by Marciano, Escada, Furla, Etro, Givenchy, Marc Ecko, Candie’s, Gant, Gant by Michael Bastian, Gant Rugger, Bongo, Harley-Davidson, Catherine Denuvue, Zenga, William Rast, Mark Nason, Skechers, Rampage

Design for ads, logos, brochures, newsletters, sell sheets, flyers, billboards, catalogs, presentations, videos and web to support all marketing for license brands

Interacted with marketing, public relations, brand and product teams on all projects

Creative direction

Direction of photo shoots

Execution of all printing involving paper selection and finishing through to press checks

Digital photography

Oversaw Freelancers, Graphic Designers and Photographers, as well as Trafficking Coordinator

Strong leadership skill set

Direction and design of company website

Window and in store display design and execution

Point of purchase for brand campaigns

PowerPoint branded and corporate business presentation design

Event planning and execution