Lisa McKeithen

Supported Executive Secretary of President, CEO and CFO. Assisted Dexter and Orvis division with sketching and specification sheets.

Responsible for developing product based on the 3 themes for each season for women's sport active, casual and dress categories. Develop color palette and create mood boards. Travel to factories in China prototype review and revisions. Work closely with category directors and product managers to develop and merchandise line.

Old Maui Brand Manager Responsible for design and development of entire private label division along with other brands. Lead developer/designer for all lines for Indeka: Santana, including first cost brands Prospector and Brown's Landing. Built a line of fur and suede winter boots for Khombu, Pacific Trail and Boston Accent. Worked in a collaborative environment to design Old Maui line of men's and women's casual footwear. All sketching, color and detailing done in Adobe Illustrator. Responsible for shopping, trend, color and material analysis as well as forecasting.

Color design/detailing for all footwear for Merrell and Sebago. Supported Merrell/Sebago Product Managers to decide on materials, colors and vision of each program. Sourced Europe for leathers, materials, color and trend information. Assisted in putting together seasonal material trend/color palettes, boards and booklets.

* Designs consistently ranked among top styles for sales forecasts styles ranked #1 in sales forecasts. * Designed and limited edition wedge rain boot for Canadian 2010 Winter Olympics Games. These were sold exclusively at Rockport stores only during the Games. * Worked with sales team and buyer to expand J.Jill business with new design and development for their Spring / Summer '06 catalogs. Two designs were purchased for their Spring/

catalog. Also recognized for developing excellent client/buyer relationships and assisting salesmen on their development accounts including Dockers J.Jill * Chosen by Indeka to relaunch their Santana line out of China and India. Fully responsible for overseeing development of 8 new lasts/bottoms and 23 new patterns along with new packaging, all within tight deadlines. * Created and marketed trend boards or reports that included material and color forecasting.

Nicole Division ~ Independent Contractor/Design Consultant Designed, sketched and supported women's footwear development team. Worked in development of new colors and materials for each season. Created and implemented the use of Microsoft Excel to facilitate specification process which eliminated mistakes and confusion at overseas offices. Sourced European, Asian and U.S. markets. Featured in October 2002 FN: style forecasting for Nicole Shoes. Additionally, produced reports from shopping market and formed in-house trend reports.

Sketching women's and men's footwear for: American Eagle, Frye, and women's/men's private label divisions. Assisted women's private label salesmen with footwear line as well as compiled specification sheets for samples.

Designed, sketched and handled footwear development for women's and men's private label as well as development for synthetic materials, leather and trim. Redesigned Shoe Carnival's shoe boxes for their women's leather footwear line. Implemented trend and shopping reports for buyers.

Branded and Private Label, Marketing Duties included sketching and assisting in women's footwear development, compiling specification sheets, linesheets and shopping reports. In addition, produced a trend booklet for buyers with glowing reviews for incorporating the current line into the trends and keeping the information clear and concise. education & skills

As a member of the Women's 'Collection' team at Clarks, I contributed to the design and development of both casual and dress footwear, accounting for 50% of global wholesale and retail sales. My responsibilities included designing and developing women's footwear according to Clarks' technical specifications while considering consumer preferences, trends, color palettes, and cost constraints. I worked proactively, planning designs one and a half years ahead of delivery and ensuring quick turnaround for buyer-specific requests.

Additionally, I regularly traveled to China to review prototypes, leather, and ornamentation, working closely with engineers and collaborating with manufacturers. I sourced inspiration from European, Asian, and US markets to inform our design process.

Key Achievements:
- Spearheaded the design of the first adjustable velcro ‘beach’ sandal (collection names: “Breeze” and “Brinkley”) for Women’s Clarks Collection, leading to a quadrupling of sales for the sandal business. These sandals became the highest volume sellers in major retailers such as Macy’s, QVC, DSW, Zappos, and others, contributing significantly to the growth of casual sandal production to over 3 million pairs per season.
- Initiated the launch of winter/weather boot collections for Clarks Collection, resulting in more than doubling the boot business since 2013.

I played an integral role in driving growth and innovation within the Women's 'Collection' team at Clarks, consistently delivering successful designs that resonate with consumers and contribute to business expansion.