Addi's for Everyone
Jan 2020 - Present (1 year 8 months)
Aug 2008 - Present (13 years 1 month)
Conceptualize, design, manage and deliver high quality, unique and innovative collateral that meets all client needs and deadlines.
Aug 2008 - Present (13 years 1 month)
Event and product photography: Working with organizations such as Design Philadelphia and local businesses to capture imagery that exemplifies brand standards and needs.
AGF Food Group
Voorhees Township, NJ
Oct 2017 - Dec 2019 (2 years 2 months)
Established the creative vision, branding direction, design language and all visuals for new products with a methodical and deliberate design lens focused on new and forecasted trends.
Created business plans, company and client collateral, pitch decks and package designs.
Chief Design Officer
Mar 2016 - Nov 2016 (8 months)
Lead junior staff through R&D, concept development, patent filing and initial design development phases of product design with a heavy focus on innovation, safety requirements and market research.
Generate marketing surveys and conduct industry research to inform new branding. Apply findings throughout the company digital and print footprint: Website, logo, business cards, marketing collateral, presentations, sales tools, merchandise, surveys, etc.
Develop workplans and lead design discussions, critiques and model making session to develop initial product concepts and prototypes.
Consulting the CEO to develop marketing plans, launch activities, ambassador programs, business plan, patent documentation and all aspects of design.
Exhibition and Interpretive Designer
West Chester, PA
Apr 2016 - Oct 2016 (6 months)
Collaborate with the Delaware Historical Society to create two permanent 3,000 sqft exhibitions within a 6 month time frame and firm budget.
Work directly with Gecko and DHS curators to conceptualize and create a cohesive, contemporary and interactive learning experiences for visitors that is built around the museums collections.
Aiding in script edits, creating concept visuals, directing look and feel, leading final file production and producing digital interactives.
Feb 2015 - Feb 2016 (1 year)
Collaborate with a diverse team of designers on all stages of projects, from planning to fabrication.
Travel to client locations to assist with focus groups and site surveys to analyze visitor and user experiences. Build comprehensive wayfinding master plans and experience assessments to implement strategies for wayfinding systems.
Lead in conceptual development and research project phases. Develop creative concepts, sketches, designs, and models for studio meetings and client review.
Manage and edit copy list databases, sign drawings, sign location plans and presentation packages.
Dec 2009 - Feb 2015 (5 years 2 months)
Act as lead designer on in house, travelling and rental exhibitions: Conceptualize, design and deliver innovative and engaging spaces and graphics. Generate elevations, floorplans, style guides and production files.
Design and manage strategic print and digital marketing collateral from concept to completion: print and digital billboards, CCD banners, newsstand wraps, Amtrak banners, print ads, web banners, building decals, promotional signage, etc.
Communicate directly with print vendors to enforce quality standards and ensure deadlines and budgets are met: obtain competitive quotes, create detailed spec documents with corresponding layouts, negotiate pricing and terms, supervise installation.
Act as staff photographer: document exhibits, artifacts, events and museum collateral for posterity. Prepare files for collateral and press use.
Sep 2007 - Sep 2008 (1 year)
Created and executed stylish interiors for staging and private clients: client proposals, product sourcing, floorplans, installation, etc.
Managed pop up retail store: inventory, pricing, advertising and sales.
Supervised design interns: training, daily management and mentorship.