Laura Rosseter

Currently:
-Oversee creative files to ensure all meet style-guide and press-ready protocol
-Manage development, production and distribution of marketing materials
-Create guides for better understanding of work-flow along with proper delegation
-Email marketing

Past responsibilities:
-Followed style-guide protocol for every new creation
-Work with various vendors for outsourced projects
-Create marketing pieces such as: postcards-digital ads-flyers-posters etc.
-Research on which segmentation demographic profiles relate to specific assessment areas
-Mounted posters

-Designed promotional pieces for various clients on both Mac/PC platforms
-Touched-up pre-designed pieces making them press-ready
-Kept up with 'job ticket' process in order to maintain smooth/efficient workflow for staff
-Maintained copiers for anything needed from flyers to booklets
-Provided customer service to walk-in business along with phone calls

-Delegated tasks to team such as: fitting room duites/stocking and restocking/customer service provided on the floor etc.
-Worked registers/front end of store to maintain customer traffic
-Advertised credit cards
-Re-vamped floor with seasonal additions/promotional signage
-Changed out window displays
-Regularly changed out floor layout according to style guides
-Updated mannequin's 'looks' once new shipments arrived