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Global Experience -Increased Revenue

Xxxxxxx Xxxxxxx

BREWSTER, NY
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  • About

    With the present situation in the world economy, the need for more broad based experienced staff is of paramount importance. Having your company represented at client level with the experience to discuss and confirm marketing and creative direction, coupled with the knowledge to discuss all aspects of engineering and production questions that clients need to have answered prior to proceeding with the global or national program at retail, with such large budgets at stake is critical.

  • Education
    • North Warwickshire Collage of Technology and Art
      Birmingham University - United Kingdom.
  • Experience
    • Invited to join the company
    • VP Retail Marketing Strategy - Retail and FMCG/CGM Marketing
      OFF THE WALL LLC
      In this role as a customer facing VP Retail Marketing Strategy, and tasked with maintaining a big picture knowledge of retail marketing, to be able to oversee the development of initial contact with the client in conjunction with the account teams and develop the strategy and customer experience plan. Providing expertise for major global retailers and consumer brands and helping to craft and execute cross channel retail strategies. Evaluating the marketing and merchandising of retail and brand clients and their business issues and logistic implementation plans that surround them. Inclusive of digital, brand, merchandising and ineriors. POSITION OVERVIEW * Manage the portfolio of strategic consulting projects aimed at resolving the issues set by the client. To develop cross-channel retail strategies in line with client expectations, with creative and account oversight. * Maintain regular client interaction as a trusted advisor relationship. Keeping continuity of the process paramount to increase the perceived value of client proposals. * Serve as content matter specialist in cross-channel marketing. Develop and improve industry expertise of the strategic marketing service group. * Define future product and service offerings for the strategy and customer experience group. Continuing the development of a roadmap and overall company growth plan and vision.
    • Tommy Hilfiger
      Estee Lauder
      * Creative Director tasked with the expansion of the company into the prestige cosmetic and fragrance industries. Art directed all concept layout and design criteria for new client presentations prioritizing cosmetic fragrance and consumer product companies as, Neutrogena and Phillip Morris. * Coordinated with sales group on all new client presentations with creative representation at initial client contact. * Coordinated follow up development through pre-production prototypes through to production and implementation to maintain initial creative and marketing direction established with client. * Developed 3D pre-production in conjunction with engineering and production estimating groups. * CONSUMER PROMOTIONS INTERNATIONAL - New York. New York * Senior Design Director
    • creative and design liaison director between the UK and the US offices
      Creative direction
      creative and design liaison director between the UK and the US offices. The scope of this position tasked me with the overall design direction and strategic client development. of layout and design criteria for initial concept presentations to cosmetic and fragrance clients as Chanel, Estee Lauder, Shiseido, Elizabeth Arden. * Experience in the tobacco industry in the expansion of merchandising within emerging markets clients Phillip Morris, Brown & Williamson, and BAT. * Responsible for production feasibility of concepts and budget requirements in-line with client marketing direction. * Coordinated follow up development through pre-production prototypes through to production and implementation to maintain initial creative and marketing direction established with client. * CLIENTS * Estee lauder - Retail systems and display Chanel - Master tester 1998 * Elizabeth Arden - master tester 1996, 2000. Open sell system * Brown & Williamson Shiseido - Open sell and on counter display Lancome - Retail display
  • Skills
    • Design Management
    • Industrial Design
    • Interaction Design
  • On Coroflot
    @Longshanks, member since 2006
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