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Increasing clients sales through story and digital marketing. Solopreneurs to Manufacturers

Lucy Ann Clark

Los Angeles, CA
Available Now
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  • About
  • About

    As Graphic Designer, I'm thriving in digital graphics marketing for over 20 years. Cultivating and developing relationships with entrepreneurs and manufacturers to tell their product story through video, websites and social media. In collaboration with a group of designers, programmers, videographers bringing our client's messaging to expanded markets. The campaigns can range from branding, logos, websites, presentations, videos, and social media. I am appreciated by clients for my caring and cultivating long-term working relationships. I achieve this through listening intently, learning the client's organization and branding goals and working closely to bring higher purpose to those goals. Being a reliable team member as well as thriving in entrepreneurial endeavors, pursuing my dreams and maintaining great friendships, are my genuine assets.

  • Education
    • Bachelor of Fine Art
      Maryland Institute College of Art
      1991
  • Experience
    • Art Director / Sr Graphic Designer
      Lucy Clark Communications
      Sep 2012 - Present (13 years 9 months)
      Duties: Art Direction, Creative Direction, Graphic Design, Web Design, Front-End Development, Video Production
      Media: Websites, Packaging, Publications, Advertising, Social Media, E-mail
      * Design for print, video and web productions. Consulting, B to B, B to C.
      * Concept, design and implement brand messaging through websites, corporate identities, sales support materials, package design, advertisements, E-mail and work cooperatively as a member of a team, as well as independently. Skilled in training CMS admin functionality with patience, encouragement and positivity.
      * Prioritized, managed and executed multiple projects simultaneously with tight deadlines
      • Adobe Creative Suite, MailChimp, Figma, Photoshop, Illustrator
    • Senior Graphic Designer
      Quicksilver Scientific
      Louisville, CO
      Jul 2022 - Sep 2023 (1 year 2 months)
      Social Media: event promotions, products and medical testing, charts, videos, and web assets
      Email and Marketing: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Adobe Premiere
      Design: product labels, product packaging, tradeshow, icons and logos
    • SR. GRAPHIC DESIGNER
      GEO Care and BI Incorporated
      Boulder, CO
      Aug 2015 - Sep 2018 (3 years 1 month)
      Created communications and marketing graphics for products and services in web, video, and print. Designed app graphics, style guides, user experience with iOS and Android compatibility. Collaborated with teams, prepared budgets, organized resources, and managed project teams to implement marketing strategies.
      • Developed workflow and task management
      • Setup proposal graphics library for team autonomy
      • Maintained branding, collateral, style guides and coordinated with multiple departments to achieve project deadlines
      • Cultivated relationships agencies, printers, and contractors to develop internal and external communications
      • Worked with VP's to hire and train team
      • Kept current with the latest industry tools, design concepts, and technological innovations
    • Contract Graphic Designer / Packaging / Photography
      The Creative Group
      Denver, CO
      Mar 2014 - Oct 2014 (7 months)
      Design of retail packaging (Internal & Private Label), web graphics, trade show design/sales support materials, point of purchase displays and planograms. Conceptualize, create graphics and mockups as well as and give art direction on packaging ideas and photo shoots based on marketing's product developments and requirements.
      * Present design concepts of consumer packaging from boxes, backers, header cards, blister pack and displays to the team and brand leaders.
      * Production coordination between marketing, overseas packaging engineer, photographer to ensure a quick turn around time.
      * Assisted with the brand core packaging redesign for a high-end solution and brand consistency. Define and develop style guides for all aspects of art associated with products.
      * Strong art direction eye for propping, styling, lighting, photographic staging and photography for products and lifestyle photos. Meticulous eye for photo manipulation, detailed photo retouching and product color alterations.
    • DIGITAL DESIGNER
      Beebe Communications, Inc.
      Westminster, MD
      May 1992 - Sep 2012 (20 years 4 months)
      www.beebecomm.com Duties: Concept Creation, Graphic Design, Art Direction, Production, Project Management, Proposal Writing, Consulting, Social Marketing, WordPress CMS Setup and Maintenance, SEO, User Interface, Prototypes, Wireframes, Photography, Photo Editing, Illustration, Sales/Marketing, Pricing Matrix, Contract Negotiations and Budgeting Media: Print, Web, Packaging, Corporate Identity, Presentations, Social Marketing, Cosmetic Sampling
      * Extremely well-versed in all areas of production, in-depth prepress skills MAC and Windows
      * Coordinate planning, development, testing, and implementation of projects to ensure timely deliverables
      * Supervisory and management experience in hiring, marketing, design, production and programming
      * Illustration, photography, training and creative department planning
      PROJECTS
      PRINT: Booklets, Brochures, Catalogs, Direct Mail, Editorial Layouts, Graphics, Manuals, Newsletters, Packaging, Pamphlets, Posters, Promotions and Publications.
      DIGITAL: Advertising, Animations, Banners, Brand Identity, Buttons, Charts, Diagrams, E-mail Campaigns, E-Marketing Literature, Interactive PDF's, Logos, Maps, Presentations, Product and Service Marketing Videos and Web Sites. STRUCTURAL: Banners, Box Manufacturing Dies, Product Sampling, Signage, Trade Show Displays.
  • Awards

    Awards: listed as designer on US Patent for new product vehicle for the cosmetics industry.

    Lucy's creative presentations have won several multi-million dollar contracts for her clients ranging from Disney, Avon and Mary Kay Cosmetics.

  • Affiliations

    SheSays Boulder Leadership Committee, AIGA, WordPress Meetup, Adobe Users Group

  • Industries
    • Cosmetics
    • Luxury Goods
    • Medical & Scientific Equipment
    • Healthcare
    • Education
  • Skills
    • 2D Animation
    • Art Direction
    • Branding & Corporate Identity
    • Communication Design
    • Graphic Design
    • Illustrator
    • Print Design
    • Product Design
    • Social Media Marketing
    • Web Design
  • Elsewhere on the Web
    • I
    • k
    • n
  • On Coroflot
    @LucyClark, member since 2010
    • Following 5
    • Followers 5
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