Luiselle Rivera

▪ Facilitated collaboration among the IT team, the communications department, and the project contractor with the supply chain, sales, and international departments to ensure their requirements were met and to coordinate a seamless transition to a new intranet platform.
▪ Conducted in-depth analysis, troubleshooting, and resolution of technical and structural issues within the SharePoint intranet site, enhancing its functionality for the existing linked department sites and enabling the migration of the intranet homepage to a new platform.
▪ Provided global corporate communications support through the development of time-sensitive company news and information published in the company’s website and intranet using SharePoint, WordPress, Hootsuite and other technology tools.
▪ Collaborated with the content team, including head of content and graphic designer, as well as other contributors within the communications department to establish and maintain the editorial calendar.
▪ Maintained and updated relevant content on the corporate intranet and website, while ensuring that all aspects of the content published were SEO optimized.

▪ Co-managed the company’s social media presence (Facebook, LinkedIn, and YouTube) for both English- and Spanish-speaking audiences, and provided reporting based on social media analytics tools.
▪ Managed and wrote for the Sullair blog on the company’s website, including conducting interviews with internal and external stakeholders.
▪ Assisted with content as needed, including the quarterly employee newsletter, case studies, customer stories, white papers, web content, advertising campaigns, advertorials, brochures, and flyers.
▪ Maintained portions of the company’s website content and back-end HTML as well as part of the SharePoint-based intranet to ensure content related to news, branding, and employee DE&I educational efforts was up to date.
▪ Assisted with public relations activities, including drafting and distributing press releases, pitching, ghostwriting, and managing editorial calendar.
▪ Supported overflow creative graphic design needs of the Marketing Communications department with integrated marketing campaigns including trade show collateral, social media, email marketing, sponsorship ads, layout and design work, and photo editing as well as rebranding efforts as the company evolved.
▪ Developed, re-branded, designed, and advised on professional presentations for internal and external audiences.

▪ Oversaw the writing and tasks related to the Request for Proposals (RFPs) process for potential clients in the property and casualty and health insurance sectors, while ensuring the highest quality of service is provided and remaining consistent with branding guidelines.
▪ Set up communications and participated in the activities involved in the resolution of issues associated with the RFP process, ensuring follow-through to resolution.
▪ Partnered with implementation teams and management to develop and maintain a keen understanding of Lockton’s services and capabilities.
▪ Responsible for the creating of content and editing of proposals for sales decks on Workfront and InDesign ensuring the content being communicated was clear, informative, and concise.
▪ Updated and maintained a library of the most up-to-date information and resources for RFP work, which will include answer creation and research.
▪ Coordinated projects with support from graphic designers and consulting teams and with strict adherence to detailed customer specifications.

▪ Wrote engaging content to reinforce strategic message topics for internal and external audiences across multiple channels including online, print, and social media which included interviews of executives and scientists to bolster Henkel’s mission.
▪ Created, altered, and gathered strategic visuals and graphics used in external and internal communications as well as communicating effectively with graphic and web designers.
▪ Managed the digital signage network by writing effective language and designing compelling graphics, coordinating translations as needed, maintaining scheduling, and deploying slides through the content management system.
▪ Redesigned and maintained the COVID-19 SharePoint-based intranet information page as well as provided assistance with related communications from various business units.
▪ Researched content and wrote language to create electronic and paper surveys using web-based software and generate result reports.

▪ Managed the redesign of the SharePoint-based website dedicated to the culture transformation program, Join the Journey, for the Rotary and Mission Systems (RMS) business area to support new initiatives and brand guidelines.
▪ Provided project management, communications, and branding expertise, and general support to various Join the Journey endeavors, especially in the efforts to rebrand the program.
▪ Created and edited textual and visual content for target audiences and cultivated appropriate distribution channels to increase reach and adoption, including case studies of successful implementation of the Join the Journey program.
▪ Translated RMS Culture Survey content from English to Spanish in order to cater to and engage the international RMS employee population.

▪ Led the design, development, and implementation of the layout, graphics (both in InDesign and Illustrator), and production of communication materials for the district’s advertising and marketing campaigns while ensuring brand and message consistency.
▪ Managed the development of the district’s brand and oversaw the district-wide branding execution for in-house productions as well as external consultant-developed products.
▪ Oversaw translations for district-wide communications as well as provided assistance in translating and proofreading content in English communications into Spanish for the City of Hartford’s diverse audiences.
▪ Promoted and facilitated communications, oversaw budgets and contracts, and executed logistics for major district events as well as provided assistance for other departmental events.
▪ Provided consultation and support regarding messaging, content, and technical inquiries pertaining to both the district's and individual school websites, in addition to assisting with various ad-hoc communications and marketing initiatives.
▪ Developed content and web pages, incorporating both written and visual enhancements for the district website, along with performing back-end updates related to HTML.
▪ Co-wrote and managed the district’s newsletter to feature initiatives, victories, educators, and leaders in education, the community, and the partners in the business world.