Melissa Closser

Writes procedures, training webinars, and service manuals for the Purchasing Division.

Creates all marketing pieces for all brands (brochures, flyers, e-blasts, etc.). Updates and maintains AmeriCheer, AmeriDance, and Eastern websites and social media. Increased social media presence with daily posts, interweaving I AM campaign videos, vlog, contests, etc.

Notable Achievement: Developed overall brand awareness campaign titled "I Am". Campaign is focused on the athletes who compete and attend AmeriCheer Family of Brands competitions and camps. Root of campaign is an emotional connection of the athletes to the brand. Multiple marketing initiatives include: branded campaign webpage, social media promotion and contest, advertisements in industry magazines, recorded interviews of athletes at events, and hashtag development for tracking/measurement. Second tier of campaign, titled "This Is Why" is focused on coaches and family. Campaign launch introduces company staff's opinion on why they "do what they do" at AmeriCheer Family of Brands with ultimate focus on athletes. Marketing initiatives: photo/description upload contest to I Am webpage, promotion at live events, social media, advertisements in trade publications, and recorded interviews of corporate staff and summer staff. Goal of campaign is emotional tie to coaches/families to AmeriCheer Family of Brands.

Designs marketing pieces for all departments on campus including: admissions (includes traditional/transfer, adult & continuing education, graduate, and online target markets), advancement (all university events), and athletics (individual sports and entire department). Updates and maintains the university website and serve as back-up webmaster for athletic site. Attends events as university photographer. Develops and records radio ads on local radio stations that target potential students. Maintains university social media presence - Facebook page, Twitter feed, LinkedIn page, and university mascot Facebook page.

Melissa Closser serves as the marketing team contact for all general marketing support requests such as SOQs, proposals, advertising, marketing folders/techsheets, and market research. She also maintains the intranet and website and coordinates the quarterly employee and client newsletters.

Designed marketing pieces to help promote and sell industrial gas cylinders. Headed shipping logistics of cylinders and valves. Took product orders over the phone and made cold calls to clients. Helped maintain website.