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Development Director
St. Joseph Catholic School
Arlington, TX
Aug 2016 - Nov 2019 (3 years 3 months)
• Developed and implemented all activities related to fundraising for St. Joseph Catholic School. The last fundraiser I chaired for the school set a new record of raising over $150,000 in one night for the elementary school.
• Developed and implemented the schools overall strategic development relations and marketing plan
• Managed a team of volunteers
• Managed and developed enrollment activities which contributed to raising student enrollment.
• Maintained social media outlets which led to a greater awareness of the school in the DFW
• Created and distributed marketing material for the school to boost enrollment. I assisted in creating ads which can be found in the Dallas Cowboy 2019 yearbook and Parents Magazine in 2020.
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Public Relations/Marketing Director
Cedar Hill, TX
Jul 2011 - Nov 2013 (2 years 4 months)
* Developed and implemented the university's overall strategic public relations programs
* Conveyed university values and enhanced marketing content in multiple communication channels, including: marketing collateral, website, social media, and PR/Media placements to increase student enrollment
* Managed all community relation activities for the university
* Managed branding opportunities
* Member of the Crisis Action Committee
Greek Student Advisor
* Assisted students with Greek fundraisers
* Main contact for Greek National Boards for sororities and fraternity
* Established a Greek Council on the Texas Campus
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Marketing Coordinator
Fort Worth, TX
Sep 2009 - Nov 2010 (1 year 2 months)
* Composed company newsletters, press releases and company correspondence
* Coordinated webinars
* Assisted in the new branding process
* Monitored social media correspondence
* Assisted in maintaining the company website
* Developed design of event invitations, collateral materials and programs
* Assisted in coordinating marketing operations to increase clients
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Public Relations Coordinator
Fort Worth, TX
Jul 2007 - Jul 2008 (1 year)
* Company representative at community and city events
* Scheduled and worked trade show booths
* Composed press releases and newsletter
* Informed media of Charter product launches as well as community activities
* Coordinated sales premiums with the marketing department to increase subscribers
* Monitored the various internet forums for consumer reaction to new launches
* Coordinated employee community activities
* Coordinated grass root projects with marketing and government relations
* Coordinated store grand openings and retail promotions
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Public Relations Coordinator
Fort Worth, TX
Oct 2006 - Feb 2007 (4 months)
* Represented the rodeo at community and city events
* Coordinated and met with media contacts
* Designed sales packages for the catering department
* Responsible for coordinating group sales and sponsors
* Designed and coordinated all marketing material for the rodeo to increase attendance
* Coordinated employee luncheons and assisted with Stockyard Business Association Meetings
* Assisted televised events at the rodeo including NBC, South American and Italian travel channels
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Customer Care Representative
Dallas, TX
Jan 2006 - May 2006 (4 months)
*Position terminated due to company layoff
* Consistently averaged 9.1 and above via J.D. Powers survey as the highest ranked representative
* Assisted Human Resources and planned company luncheon promoting neighborhood block walk. The block walk was the largest company Customer Service initiative to promote, customer service to first year homeowners. Event included posters, internal PR and company flyers * Managed 10 communities averaging approx. 100 - 1000+ homeowners in each
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Meeting Concierge
Airport, TX
2005 - 2005
DFW Meeting Concierge Communication liaison between Catering and Convention Manager and the onsite meeting contact.
*Recruited by Centex Homes
* Worked with clients such as AstraZenica Pharmaceutical, Pier 1, YUM Foods and Brighton
* Coordinated company holiday party for Hyatt President for 1000+ employees and guests
* Worked with security, front desk, culinary, catering, banquets, convention and audio visual on a daily basis to ensure guest satisfaction
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Government Public Relations Coordinator
Fort Worth, TX
Jan 2000 - Jun 2001 (1 year 5 months)
*Position terminated due to company layoff
* Composed press releases used by Senior and Vice Presidential-level department heads
* Informed media of Cash America's community activities to include "Operation Wave", "Call to Protect" and "Score a Goal in the Classroom"
* Established and coordinated community relations procedures and guidelines for use by Cash America vice presidents * Gathered information for Cash America lobbyists in regard to pending legislation
* Coordinated and scheduled store tours with Cash America managers, state and local legislators
* Assisted with employee newsletter and maintaining company press kits
* Maintained press clippings
* Coordinated sales premiums with the marketing department to increase customers
* Established Crisis Action plan