Deborah G

• Art Directed photo shoots and layouts for editorial pages and advertorials for both print and digital editions.
• Edited and updated websites to reflect current editorial content and events.
• Produced email blasts to promote current issues, book sales, live events and destination tours.
• Created signage for Vogue Knitting Live events ongoing throughout the year and across the country.
• Designed and produced best-selling crafts books under tight deadlines & budgets. Worked with Creative Director to select & retouch photographs, and typeset technical instructions for clarity and aesthetic appeal.
• Developed style sheets and templates for craft books as well as magazines.
• Composed, designed and standardized sell-sheets for books.

New York University, Seventeen Magazine, Bloomberg Businessweek, Vogue Knitting/Soho Publishing, Architectural Record, AT&T, College Board, Kaplan, Columbia University, Self Magazine, AAAA, The Royce Funds, Starwood Hotels, New York Post, Nassau County Museum group, Vogue Patterns.
• Produced quarterly course catalogue as well as branded marketing and academic collateral for NYU.
• Created multi-volume college prep guides from manuscript to final print and online PDFs.
Developed formatting guidelines, templates and text styles for use throughout entire series.
• Produced series of prestigious crafts books.
• Originated direct mail and web campaign to convert complimentary magazine subscription with
guild membership, to paid subscription.
• Acted as in-house InDesign help consultant.
• Created promotions for teen-focused magazine such as fashion advertorials, event T-shirt & email.

• Worked with marketers and copywriters to design revenue generating direct mail
promotional material across all Time Inc. titles.
• Hired photographers and art directed photo shoots of premiums and special publications.
• Developed departmental guidelines for type formatting and file construction.
• Created charter subscription and billing campaign for launch of People StyleWatch magazine.
• Redesigned Martha Stewart Living packages for greater postal and production efficiency
by making optimal use of personalized printing and templates.
• Formulated style sheets for rebranding of People magazine.