Margaret Jones

Content at Eventbrite is the core of how we attract, convert, and retain our customers. My team uses inbound marketing to be found, pull prospects in, earn their attention, and reduce cost per conversion.

As Managing Editor, I oversee a strategic mix of content-driven resources (ebooks, reports, blog posts, sales enablement resources, and more) to establish Eventbrite as a thought leader, influencer, and trusted technology partner.

Here's what I spend my time doing:

+ Developing a sustainable pipeline of strategic content at all stages of the funnel — from awareness-stage blog posts to sales enablement leave-behinds

+ Managing a team of 4 scary-smart, metrics-driven content creators

+ Tracking, optimizing, and reporting on content metrics (GA, Marketo, SFDC, etc.) across platforms, including our WordPress blog, content portal, and email nurture streams

+ Setting standards of quality and ensure all deliverables meet them, including tone and voice guide, readability benchmarks, SEO keywords, and production efficiencies.

+ Identifying, hiring, and supervising content contractors.

+ Partnering closely with design team to bring content to life visually.

+ Coordinating editorial voice across the organizer marketing function.

+ Providing editorial direction and copy writing support.

+ Finding inspiring GIFs. (This is maybe the most important part of my job.)

At BrightRoll I strategize, write, edit, and produce our B2B content marketing assets: eBooks, research reports, FAQs, and the BrightRoll blog. Reporting directly to our Senior Director of Marketing, I work cross-functionally with global sales, research, client engagement, PR, and others. I also manage one full-time copy writer, focusing on his career development as well as his ongoing projects.

Working closely with the geniuses on Marketo's product marketing, demand generation, design, and social media teams, I run Marketo's content strategy -- planning, project managing, and creating our content marketing assets. Projects range from ebooks and infographics to short videos and slide decks. I also maintain Marketo's daily marketing blog, work with industry experts to transmit thought leadership to our audience, and frequently present webinars on content best practices..

I researched, wrote, and edited digital content for Sourcing Journal, a leading provider of textile news and information with over 40,000 subscribers, reporting directly to the managing editor. I also wrote content for Apparel Executives, Sourcing Journal's sister news source geared toward executives within the apparel and retail industries.

I edited and refined author proposals; provided developmental edits for sample chapters; line edited complete proposals; evaluated manuscripts of authors seeking representation; composed and managed rejection letters; and referred promising manuscripts to agents.

I conducted acquisition meetings; assigned unsolicited submissions to staff readers; and solicited and selected submissions from published writers.

Acted as liaison between the magazine’s editorial staff, their in-house designers, and their website developer during a complete overhaul of the magazine’s website; wrote copy for sidebars, photograph captions, and charts; posted and edited articles and recipes to the magazine’s Wordpress website; maintained social media accounts.

Read manuscripts of authors seeking representation from agent Bernadette Baker-Baughman and editor Gretchen Stelter; assessed writing samples for both quality and compatibility with the agency’s current list; presented findings in weekly meetings.

Managed contacts and produced mailings; compiled promotional materials; queried magazines and culture blogs for potential promotional partnerships; and once spent two afternoons tying pieces of ribbon to miniature bottles of rum.