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Colour and Material Designer | Strategist

Maithilee Apte

Bengaluru, India
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  • About

    I am an active observer, with eye for details.

    I have sound knowledge of materials and processes.

    Sensitive to the consumer needs, I have an innovative approach to design problems.

    I like to study, analyse and reason traditional Indian products, which were built with impressive aesthetics, while functionality and sustainability were still central.

    I believe adding life to materials/ products after their " Perceived end of life stage". So my leisure time is spent in making interesting products from waste.

    This cross pollination helps me reposition materials, processes, applications in my daily design problem solving.

    Alongside, I am fascinated by kids illustrations and I unwind myself illustrating these "Small Joys".

    These renditions are everyday events, which I see as amazing stories.

  • Education
    • Masters Industrial Design
      IDC IIT Bombay
      2006 - 2008
      Graduated in Mechanical Engineering from Pune University in 2004 Completed my Masters in Industrial Design from Industrial Design Centre, IIT Bombay
  • Experience
    • Senior Colour and Material Designer
      Tata Motors Ltd
      Pune, India
      Aug 2008 - Apr 2015 (6 years 8 months)
      Trend and Material Research
      Setting Product Context factors, based on Consumer understanding and their Aesthetic associations
      Drawing Product level Strategy for Colour, Material, Finish and Grain
      Material Design and Detailing
      Material development with vendors, Sampling, Prototyping, Proving
  • Skills
    • Illustration
    • Industrial Design
  • Elsewhere on the Web
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  • On Coroflot
    @Maithilee, member since 2008
      • Followers 1
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