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Director of Product Development
Artful Home
Los Angeles, CA
Jun 2025 - Nov 2025 (5 months)
Oversaw and managed the full product development cycle for Lisa Bayne, private label for Artful Home. Owned the prototype sampling and fitting process, ensuring accuracy in materials, construction and execution. Collaborated with Design and Merchandising to ensure creative intent aligns with target cost, quality and functionality.
Key Accomplishments:
• Led a fast-paced team through the life cycle of product development.
• Served as the key link between design, merchandising and production, ensuring that every style met the brand’s standards for cost and timing.
• Owned process from tech pack hand off to production.
• Partnered closely with design team to ensure all creative and technical details are aligned.
• Drove improvements across process workflow.
• Managed projects and cross-team communication.
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Apparel Director of Design & Product Development
Sherpa Adventure Gear
May 2019 - May 2025 (6 years)
As the Design Director of a global team, led the creation of the product for a heritage brand with a strong culture and ethos. Demonstrated an expert understanding of products, product development process and the specific markets in which the brand thrives. Partnered with existing and new vendors to ensure adherence, standards of innovation, quality, and sustainability.
Key Accomplishments:
• Oversaw the full apparel product process.
• Owned the end-to-end production calendar and ensured milestones stayed on track from concept to delivery, starting with design and working through the product development cycle.
• Influenced process changes for a more streamlined product cycle.
• Led the product strategy, lifecycle and execution for women’s and men’s product.
• Created and led Men's and Women's vision across all product categories.
• Developed product strategies and category architecture.
• Led and drove the product storytelling and overall concept, key silhouettes, color, print and patterns.
• Built strong relationships with vendors and mills globally.
• Partnered with factories and sourcing agents to deliver the best design, quality, cost, sustainability and delivery.
• Led the supporting team to ensure all timelines and details were met and aligned with the seasonal calendar.
• Accounted for all prototypes and attended all fittings while communicating changes throughout the development stages.
• Prepared all inspiration and trend boards, sketches, and technical line drawings throughout the development season.
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Senior Designer
Prana
Carlsbad, CA
Sep 1999 - Oct 2018 (19 years 1 month)
Led and executed seasonal product for the Women’s line. Established seasonal design direction in themes, color, graphics, and silhouettes while planning and implementing seasonal strategy for the women’s category. Defined on-brand, on-trend design which led to innovative creative direction for seasonal product assortments.
Key Accomplishments:
• Led and executed seasonal product for the Women’s line.
• Established seasonal design direction in themes, color, graphics, and silhouettes while planning and implementing seasonal strategy for the women’s category.
• Drove innovation in creative direction utilizing skillset to define on-brand and on-trend design.
• Established the prAna brand as a leader in the industry utilizing product right trends that drove branding metrics throughout the country.
• Built and maintained brand identity that ensured aesthetic cohesion throughout the company’s evolution.
• Collaborated with the supporting teams to ensure all timelines and details were met and aligned with merchandising goals.
• Researched trends, finishes and trims to continually push the brand forward.
• Accounted for all prototypes and attended all fittings while communicating changes throughout the development stages resulting in improved quality standards.
• Reviewed merchandise plans and maintained calendar timelines to ensure company deadlines and deliverables were achieved.
Education and Training