Creative Direction & Design

Mark Rubenstein

New York City, NY

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About

Mark Rubenstein, it seems, was doomed from the start. His earliest clear memory involves returning home from school one day, aged seven or eight, to find his parents sitting him down for a firm but fair chat. After patiently explaining the concept of long-distance phone bills in great detail, they demanded to know whether he could explain a month’s worth of daily and lengthy long-distance calls to Battle Creek, Michigan. As it turned out, he could. Our young hero went on to explain how he’d sit in school all day, writing and composing jingles for Pop-Tarts, before rushing home to phone Kellogg’s in Battle Creek and enthusiastically singing his jingles for anyone who answered the phones. Clearly, a lifetime of creative pursuits awaited, despite his parents’ complete and total lack of amusement with the staggering phone bill.

After studying Graphic Design at the Rhode Island School of Design and Parsons, Mark’s career path has taken him through a wide variety of Art Director roles, including NBC, Simon & Schuster, J Walter Thompson, Sotheby’s and Warner Bros. With a deep focus on marketing, Mark has extensive experience creating high-end materials spanning a range of avenues for both print and digital, including brand identity, advertising, collateral, editorial, packaging and presentation, as well as copy writing.

Since 1998, Mark has also juggled a career as a rock musician with his band, Sour Jazz, which has taken him around the world, most recently spreading mirth, joy and partial hearing loss amongst the youth of Europe and Japan. Sour Jazz are currently recording their eighth album which, mercifully, does not include any songs about Pop-Tarts.
Education
- Graphic Design
  
  Parsons School of Design
  
  1986 - 1988
- Graphic Design
  
  Rhode Island School of Design
  
  1983 - 1986
- Wyoming High School
  
  1979 - 1983
Experience
- Director, Design Solutions & Strategies, Warner Bros. Global Research, Insights & Analytics
  
  Warner Bros. Discovery
  
  New York, NY
  
  Mar 2018 - Present (4 years 2 months)
  
  Warner Bros. Global Research, Insights & Analytics, a division of Warner Bros. Discovery, is one of the entertainment industry’s premier media research operations, specializing in program, industry, consumer, and sales analyses, and has been instrumental in the launches of over 120 first-run and off-network properties including Friends, The Big Bang Theory, Two And A Half Men, The Ellen DeGeneres Show, Extra and TMZ.
  
  Responsibilities include the strategizing, copy writing and editing, creative direction and design of highly-focused materials and assets, including targeted interactive presentations, digital initiatives and printed collateral materials utilized in selling Warner Bros. Discovery content to broadcast/cable television networks and SVOD, as well as materials used in selling on-air advertising pods, integrations, and branded entertainment. Additional responsibilities include data visualization, establishing and maintaining brand and messaging standards, management of designers, projects, schedules and resources, and ensuring that all teams receive the proper technical training and support required to consistently achieve optimum performance from all presentation materials and software.
  
  I closely partner with Media & Network Sales, Consumer Products & Franchise, Domestic Television Distribution, Theatrical, Digital Business Development, Integrated Marketing, Corporate Television Group and Home Entertainment, across properties including Warner Bros., HBO, HBO Max, CNN, DC Entertainment, New Line Cinema, Wizarding World, Telepictures, TBS, TNT, TruTV, Cartoon Network/Adult Swim and Turner Sports.
- Manager, Design Services, Warner Bros. Global Insights & Analytics
  
  Warner Bros. Entertainment Group of Companies
  
  New York, NY
  
  Sep 2013 - Mar 2018 (4 years 6 months)
  
  I was responsible for the design and execution of targeted digital sales materials and assets, including interactive presentations, digital initiatives and printed collateral. I worked closely with the Research, Sales and Marketing departments to strategically create focused materials used in selling programming to broadcast/cable television networks and SVOD, as well as materials used in selling on-air advertising pods and branded entertainment.
- Creative, Strategic Marketing & Communications
  
  The Jewish Federations of North America
  
  Jul 2011 - Jun 2013 (1 year 11 months)
  
  Responsible for the conceptualization of digital and print marketing content, art and creative direction, copywriting and editing, design and production of multi-layered 360 integrated marketing programs across multiple channels of communication, spanning social networks, events, mobile, and other avenues. Additionally, I provided the design lead for the web team to follow, and ensured the visual continuity between print and digital ventures. JFNA is a non-profit organization which represents 157 Jewish Federations and over 300 Network communities, which raise and distribute more than $3 billion annually for social welfare, social services and educational needs.
  
  During my tenure, I developed an extensive range of branding and visual identity initiatives [including brand standard style guides, templates and formats], as well as departmental standards and procedures, whose subsequent implementation now serve as a foundation for the future growth of the department and organization.
- Designer
  
  Sothebys
  
  2002 - 2009 (7 years)
  
  Responsibilities included the conceptualization, layout and execution of advertising, marketing and proposal materials, logos, catalogues, editorial, signage and exhibition design; art direction of photo shoots; coordination with marketing managers, creative directors, production department and various department heads. Additionally, I provided design direction for developing online and digital initiatives.
  
  I partnered with teams responsible for numerous and historical record-breaking sales, including Picasso’s Garçon à la pipe [$104.2 million] and Dora Maar au chat [$95.2 million]; Francis Bacon's Triptych, 1976 [$86.3 million]; Mark Rothko’s White Center (Yellow, Pink and Lavender on Rose) [$72.8 million]; the last remaining privately-held copy of The Magna Carta [$21.3 million]; and the Guennol Lioness, a 5,000 years old sculpture from Mesopotamia [$57.2 million].
- Senior Art Director
  
  J. Walter Thompson
  
  Apr 2000 - Jan 2002 (1 year 9 months)
  
  Responsible for the conceptualization, layout and execution of print ads, marketing and collateral material and logo design. Responsibilities also included directing and managing staff and freelancers; working with outside photographers; presentations with clients and coordination with account executives, creative directors, copywriters, traffic and production departments. Clients included: Merrill Lynch, Verizon, Citigroup, JP Morgan Chase, Rolex, United Nations Development Program.
- Senior Art Director
  
  Columbia House Music Club / BMG
  
  Aug 1995 - Apr 2000 (4 years 8 months)
  
  Responsible for the creative production of Music Club members’ magazine, circulation 8 million; conceptualization, layout and execution of magazine, all ancillary material and individual projects. Responsibilities also included directing and managing staff and freelancers; working with outside photographers and illustrators; presentations and coordination with company executives, creative directors, editorial, marketing, traffic and production departments.
- Designer / Art Director
  
  Simon and Schuster
  
  Jun 1994 - Aug 1995 (1 year 2 months)
  
  Conceptualization and execution of print material for advertising, promotions and marketing, including catalogues, ads, collateral and logo design; servicing Simon & Schuster, Scribner, Touchstone, Fireside, Macmillan, The Free Press, Atheneum, Collier, Jossey-Bass and Lexington Books.
- Art Director
  
  NBC
  
  Feb 1990 - Oct 1993 (3 years 8 months)
  
  Conceptualization and execution of print material for Network Advertising and Promotions, including ads, collateral and logo design. Servicing NBC Marketing, Entertainment, News, International, CNBC, and Sports, including strong focus on the 1992 Summer Olympics.
- Designer
  
  Sawyer and Associates
  
  Oct 1988 - Feb 1990 (1 year 4 months)
  
  Clients included: CBS-Fox Video, Lightyear Entertainment,
  King Features Entertainment, HBO Video, Movietime Channel, Multimedia Entertainment, Showtime/The Movie Channel, Tri-Star Pictures, WABC-TV, Rolling Stone.
- Designer
  
  Mike Quon Design Office
  
  Jan 1988 - Oct 1988 (9 months)
  
  Clients included: American Express, Ogilvy & Mather, New York Metropolitan Opera, TWA, Grey Advertising, BBDO, Holt Rinehart & Winston, Reader’s Digest, Bozell Jacobs Kenyon & Eckhardt, Clairol.
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@Mark_Rubenstein, member since 2008
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Design & Art Direction

Design & Art Direction from Mark Rubenstein

Design & Art Direction

Gallery poster

Sotheby's Contemporary Art Asia advert

Sotheby's Contemporary Art advert

Sotheby's Contemporary Art post-sale brochure

ARTstor, 8-page newsletter

Sotheby's 20th Century Design advert

Sotheby's advert poster

Sotheby's 20th Century Design advert

Recruitment Book, Merrill Lynch

Recruitment Book, Merrill Lynch

Recruitment Book, Merrill Lynch

Recruitment Book, Merrill Lynch

Lincoln Center, digital advert

Lincoln Center, digital advert

Humanscale, landing page

Humanscale, web banners

Sotheby's Antiquities signage poster

Sotheby's various adverts

Sotheby's Asia Week brochure cover

Sotheby's American Indian Art poster

Sotheby's Werkbund/Bauhaus advert

Sotheby's Werkbund/Bauhaus advert

ARTstor, web design

ARTstor, web design

ARTstor, web design

ARTstor, web design

ARTstor, web design

Compact Disc packaging

Album packaging

Album packaging

Album packaging

Sour Jazz promotional poster

Compact disc packaging

Sour Jazz, web design

Simon and Schuster catalogue cover

Scribner catalogue cover

Columbia House Music Club advertorial

Bonnie's Grill logo design

Bonnie's Grill logo

Columbia House Music Club advertorial

Music Mix magazine cover

Columbia House Music Club magazine cover

Columbia House Music Club advertorial

Bank of America Plaza, Offering Memorandum

Bank of America Plaza, Offering Memorandum

Bank of America Plaza, Offering Memorandum

Bank of America Plaza, Offering Memorandum

Bank of America Plaza, Save The Date card

Bank of America Plaza, Save The Date card

Lincoln Center, print and digital advert

Lincoln Center, print and digital advert

Design & Art Direction

Art Direction

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Freelance, Full-time

Mark Rubenstein

Creative Direction & Design New York City, NY