Director, Design Services & Presentation Strategies, Warner Bros. Global Insights & Analytics
Warner Bros. Entertainment Group of Companies
New York, NY
Mar 2018 - Present (3 years 1 month)
Warner Bros. Global Insights & Analytics, a division of WarnerMedia, is one of the entertainment industry’s premier media research operations, specializing in program, industry, consumer, and sales analyses. WBGI&A has been instrumental in the launches of over 120 first-run and off-network properties including Friends, The Big Bang Theory, Two And A Half Men, The Ellen DeGeneres Show, Extra and TMZ.
I am responsible for the strategizing, copy writing and editing, creative direction and design of highly-focused materials and assets, including targeted interactive presentations, digital initiatives and printed collateral materials utilized in selling Warner Bros. programming to broadcast/cable television networks and SVOD, as well as materials used in selling on-air advertising pods and branded entertainment. Additionally, I am responsible for clear data visualization, maintaining brand and messaging standards, management of projects, schedules and resources, and ensuring that the Research and Sales teams receive the proper technical training and support required to consistently achieve optimum performance from all presentation materials and software.
I closely partner with WB Media Sales, WB Network Sales, WB Consumer Products & Franchise, WB Domestic Television Distribution, Telepictures Productions, DC Entertainment, WB Digital Business Development, WB Integrated Marketing and the WB Corporate Television Group.
Manager, Design Services, Warner Bros. Global Insights & Analytics
New York, NY
Sep 2013 - Mar 2018 (4 years 6 months)
I was responsible for the design and execution of targeted digital sales materials and assets, including interactive presentations, digital initiatives and printed collateral. I worked closely with the Research, Sales and Marketing departments to strategically create focused materials used in selling programming to broadcast/cable television networks and SVOD, as well as materials used in selling on-air advertising pods and branded entertainment.
Creative, Strategic Marketing & Communications
The Jewish Federations of North America
Jul 2011 - Jun 2013 (1 year 11 months)
Responsible for the conceptualization of digital and print marketing content, art and creative direction, copywriting and editing, design and production of multi-layered 360 integrated marketing programs across multiple channels of communication, spanning social networks, events, mobile, and other avenues. Additionally, I provided the design lead for the web team to follow, and ensured the visual continuity between print and digital ventures. JFNA is a non-profit organization which represents 157 Jewish Federations and over 300 Network communities, which raise and distribute more than $3 billion annually for social welfare, social services and educational needs.
During my tenure, I developed an extensive range of branding and visual identity initiatives [including brand standard style guides, templates and formats], as well as departmental standards and procedures, whose subsequent implementation now serve as a foundation for the future growth of the department and organization.
2002 - 2009 (7 years)
Responsibilities included the conceptualization, layout and execution of advertising, marketing and proposal materials, logos, catalogues, editorial, signage and exhibition design; art direction of photo shoots; coordination with marketing managers, creative directors, production department and various department heads. Additionally, I provided design direction for developing online and digital initiatives.
I partnered with teams responsible for numerous and historical record-breaking sales, including Picasso’s Garçon à la pipe [$104.2 million] and Dora Maar au chat [$95.2 million]; Francis Bacon's Triptych, 1976 [$86.3 million]; Mark Rothko’s White Center (Yellow, Pink and Lavender on Rose) [$72.8 million]; the last remaining privately-held copy of The Magna Carta [$21.3 million]; and the Guennol Lioness, a 5,000 years old sculpture from Mesopotamia [$57.2 million].
Senior Art Director
J. Walter Thompson
Apr 2000 - Jan 2002 (1 year 9 months)
Responsible for the conceptualization, layout and execution of print ads, marketing and collateral material and logo design. Responsibilities also included directing and managing staff and freelancers; working with outside photographers; presentations with clients and coordination with account executives, creative directors, copywriters, traffic and production departments. Clients included: Merrill Lynch, Verizon, Citigroup, JP Morgan Chase, Rolex, United Nations Development Program.
Senior Art Director
Columbia House Music Club / BMG
Aug 1995 - Apr 2000 (4 years 8 months)
Responsible for the creative production of Music Club members’ magazine, circulation 8 million; conceptualization, layout and execution of magazine, all ancillary material and individual projects. Responsibilities also included directing and managing staff and freelancers; working with outside photographers and illustrators; presentations and coordination with company executives, creative directors, editorial, marketing, traffic and production departments.
Designer / Art Director
Simon and Schuster
Jun 1994 - Aug 1995 (1 year 2 months)
Conceptualization and execution of print material for advertising, promotions and marketing, including catalogues, ads, collateral and logo design; servicing Simon & Schuster, Scribner, Touchstone, Fireside, Macmillan, The Free Press, Atheneum, Collier, Jossey-Bass and Lexington Books.
Feb 1990 - Oct 1993 (3 years 8 months)
Conceptualization and execution of print material for Network Advertising and Promotions, including ads, collateral and logo design. Servicing NBC Marketing, Entertainment, News, International, CNBC, and Sports, including strong focus on the 1992 Summer Olympics.
Sawyer and Associates
Oct 1988 - Feb 1990 (1 year 4 months)
Clients included: CBS-Fox Video, Lightyear Entertainment,
King Features Entertainment, HBO Video, Movietime Channel, Multimedia Entertainment, Showtime/The Movie Channel, Tri-Star Pictures, WABC-TV, Rolling Stone.
Mike Quon Design Office
Jan 1988 - Oct 1988 (9 months)
Clients included: American Express, Ogilvy & Mather, New York Metropolitan Opera, TWA, Grey Advertising, BBDO, Holt Rinehart & Winston, Reader’s Digest, Bozell Jacobs Kenyon & Eckhardt, Clairol.