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Creative Direction & Design

Mark Rubenstein

New York City, NY
Available Now
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  • About

    Mark Rubenstein, it seems, was doomed from the start. His earliest clear memory involves returning home from school one day, aged seven or eight, to find his parents sitting him down for a firm but fair chat. After patiently explaining the concept of long-distance phone bills in great detail, they demanded to know whether he could explain a month’s worth of daily and lengthy long-distance calls to Battle Creek, Michigan. As it turned out, he could. Our young hero went on to explain how he’d sit in school all day, writing and composing jingles for Pop-Tarts, before rushing home to phone Kellogg’s in Battle Creek and enthusiastically singing his jingles for anyone who answered the phones. Clearly, a lifetime of creative pursuits awaited, despite his parents’ complete and total lack of amusement with the staggering phone bill.

    After studying Graphic Design at the Rhode Island School of Design and Parsons, Mark’s career path has taken him through a wide variety of Art Director roles, including NBC, Simon & Schuster, J Walter Thompson, Sotheby’s and Warner Bros. With a deep focus on marketing, Mark has extensive experience creating high-end materials spanning a range of avenues for both print and digital, including brand identity, advertising, collateral, editorial, packaging and presentation, as well as copy writing.

    Since 1998, Mark has also juggled a career as a rock musician with his band, Sour Jazz, which has taken him around the world, most recently spreading mirth, joy and partial hearing loss amongst the youth of Europe and Japan. Sour Jazz are currently recording their eighth album which, mercifully, does not include any songs about Pop-Tarts.

  • Education
    • Graphic Design
      Parsons School of Design
      1986 - 1988
    • Graphic Design
      Rhode Island School of Design
      1983 - 1986
    • Wyoming High School
      1979 - 1983
  • Experience
    • Director, Design Solutions & Strategies, Warner Bros. Corporate Research, Data & Insights
      Warner Bros. Discovery
      New York, NY
      Mar 2018 - Present (5 years)
      Warner Bros. Corporate Research, Data & Insights, a division of Warner Bros. Discovery, is one of the entertainment industry’s premier media research operations, specializing in program, industry, consumer, and sales analyses. It has been instrumental in the launches of over 120 first-run and off-network properties including Friends, The Big Bang Theory, Two And A Half Men, The Ellen DeGeneres Show, Extra and TMZ.

      Warner Bros. Discovery is available in more than 220 countries and territories, and in 50 different languages.

      Responsibilities include the strategizing, copy writing and editing, creative direction and design of highly-focused materials and assets, including targeted interactive presentations, digital initiatives and collateral materials. Responsibilities also include data visualization, establishing and maintaining brand and messaging standards, management of designers, projects, schedules and resources.

      I closely partner with Media & Network Sales, Consumer Products & Franchise, Domestic Television Distribution, Theatrical, Digital Business Development, Games, Integrated Marketing, Corporate Television Group and Home Entertainment, across properties including Warner Bros., HBO, HBO Max, CNN, DC Entertainment, New Line Cinema, Wizarding World, Telepictures, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Turner Sports, Turner Classic Movies, Discovery+, Discovery Channel, Food Network, HGTV, TLC, Animal Planet and Eurosport.
    • Manager, Design Services, Warner Bros. Global Insights & Analytics
      Warner Bros. Entertainment Group of Companies
      New York, NY
      Sep 2013 - Mar 2018 (4 years 6 months)
      I was responsible for the design and execution of targeted digital sales materials and assets, including interactive presentations, digital initiatives and printed collateral. I worked closely with the Research, Sales and Marketing departments to strategically create focused materials used in selling programming to broadcast/cable television networks and SVOD, as well as materials used in selling on-air advertising pods and branded entertainment.
    • Creative, Strategic Marketing & Communications
      The Jewish Federations of North America
      Jul 2011 - Jun 2013 (1 year 11 months)
      Responsible for the conceptualization of digital and print marketing content, art and creative direction, copywriting and editing, design and production of multi-layered 360 integrated marketing programs across multiple channels of communication, spanning social networks, events, mobile, and other avenues. Additionally, I provided the design lead for the web team to follow, and ensured the visual continuity between print and digital ventures. JFNA is a non-profit organization which represents 157 Jewish Federations and over 300 Network communities, which raise and distribute more than $3 billion annually for social welfare, social services and educational needs.

      During my tenure, I developed an extensive range of branding and visual identity initiatives [including brand standard style guides, templates and formats], as well as departmental standards and procedures, whose subsequent implementation now serve as a foundation for the future growth of the department and organization.
    • Designer
      Sothebys
      2002 - 2009 (7 years)
      Responsibilities included the conceptualization, layout and execution of advertising, marketing and proposal materials, logos, catalogues, editorial, signage and exhibition design; art direction of photo shoots; coordination with marketing managers, creative directors, production department and various department heads. Additionally, I provided design direction for developing online and digital initiatives.

      I partnered with teams responsible for numerous and historical record-breaking sales, including Picasso’s Garçon à la pipe [$104.2 million] and Dora Maar au chat [$95.2 million]; Francis Bacon's Triptych, 1976 [$86.3 million]; Mark Rothko’s White Center (Yellow, Pink and Lavender on Rose) [$72.8 million]; the last remaining privately-held copy of The Magna Carta [$21.3 million]; and the Guennol Lioness, a 5,000 years old sculpture from Mesopotamia [$57.2 million].
    • Senior Art Director
      J. Walter Thompson
      Apr 2000 - Jan 2002 (1 year 9 months)
      Responsible for the conceptualization, layout and execution of print ads, marketing and collateral material and logo design. Responsibilities also included directing and managing staff and freelancers; working with outside photographers; presentations with clients and coordination with account executives, creative directors, copywriters, traffic and production departments. Clients included: Merrill Lynch, Verizon, Citigroup, JP Morgan Chase, Rolex, United Nations Development Program.
    • Senior Art Director
      Columbia House Music Club / BMG
      Aug 1995 - Apr 2000 (4 years 8 months)
      Responsible for the creative production of Music Club members’ magazine, circulation 8 million; conceptualization, layout and execution of magazine, all ancillary material and individual projects. Responsibilities also included directing and managing staff and freelancers; working with outside photographers and illustrators; presentations and coordination with company executives, creative directors, editorial, marketing, traffic and production departments.
    • Designer / Art Director
      Simon and Schuster
      Jun 1994 - Aug 1995 (1 year 2 months)
      Conceptualization and execution of print material for advertising, promotions and marketing, including catalogues, ads, collateral and logo design; servicing Simon & Schuster, Scribner, Touchstone, Fireside, Macmillan, The Free Press, Atheneum, Collier, Jossey-Bass and Lexington Books.
    • Art Director
      NBC
      Feb 1990 - Oct 1993 (3 years 8 months)
      Conceptualization and execution of print material for Network Advertising and Promotions, including ads, collateral and logo design. Servicing NBC Marketing, Entertainment, News, International, CNBC, and Sports, including strong focus on the 1992 Summer Olympics.
    • Designer
      Sawyer and Associates
      Oct 1988 - Feb 1990 (1 year 4 months)
      Clients included: CBS-Fox Video, Lightyear Entertainment,
      King Features Entertainment, HBO Video, Movietime Channel, Multimedia Entertainment, Showtime/The Movie Channel, Tri-Star Pictures, WABC-TV, Rolling Stone.
    • Designer
      Mike Quon Design Office
      Jan 1988 - Oct 1988 (9 months)
      Clients included: American Express, Ogilvy & Mather, New York Metropolitan Opera, TWA, Grey Advertising, BBDO, Holt Rinehart & Winston, Reader’s Digest, Bozell Jacobs Kenyon & Eckhardt, Clairol.
  • Industries
    • Advertising
    • Entertainment
    • Luxury Goods
    • Publishing
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Communication Design
    • Copywriting & Editing
    • Creative Direction
  • Elsewhere on the Web
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  • On Coroflot
    @Mark_Rubenstein, member since 2008
    • Following 8
    • Followers 8
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