Matthew Drew

Provide brand strategy, marketing, advertising, communications, CRM, and creative strategy and counsel to key accounts. Create all-new brand voice for clients, and design cohesive, integrated company images supported by corporate identities. Scope of diverse services includes graphic design, voiceover and audio production, copy writing, media advisement, and presentation design.
Clients include MGM Grand Resort Casino (entertainment, meetings, hotel, restaurants), MGM Hospitality, Choctaw Casino Resort, Coffee del Rey, Ironroot Republic Craft Distillery, Digital Video Syndicate, Mo’ Joe A Go-Go, Jason Butler Medical Consulting, Adventist Health Systems, TheDoggieDish.com, Glaze Bakery, Dave Austin Memorial Ride (non-profit), Booty(que), and Lake Las Vegas Resort.
Built website, e-commerce platform and corporate identity for The Dave Austin Memorial Ride.
Crafted identity packages for Glaze Bakery, Mo’ Joe A Go-Go, JB Consulting and Digital Video Syndicate. Designed the Drew Carey and Recycled Percussion brand campaigns for MGM Grand, Las Vegas.

Subsidiary of MGM Resorts focused on international development, including licensing its luxury brands and expertise to develop resort/casinos, non-gaming luxury hotels and branded residences.
Lead strategic development, execution, and application of domestic and international branding and marketing initiatives. Served as corporate liaison between MGM Hospitality, MGM Resorts, external agencies and vendors, consultants and key international partners in Abu Dhabi, Egypt, China, India, and Vietnam. Championed the full scope of key marketing strategies, from planning to design and implementation.
Directed logo development brand standards for MGM Grand, Bellagio, and SkyLOFT properties. Crafted usage guides for proper implementation of brands.
Drove website creation and content development for MGM Hospitality, MGM Grand Sanya (China).
Spearheaded an innovative, experiential booking engine.
Instituted culturally-relevant social media integration training program.
Built, administered and maintained MGM Hospitality’s global digital asset management platform.

Full-Service creative advertising agency with offices in Las Vegas and Philadelphia.

Clients included McDonald’s, Summerlin (GGP), MGM Grand Las Vegas, Discount Dumpsters and Avcomm International. Personally monitored all advertising and marketing materials to ensure adherence to brand standards. Directed projects from inception through completion, on-brand, on-time, and within budget.
Directed account team that won McDonald’s regional advertising agency business.
Developed marketing strategy and served as spokesperson for “America’s Biggest Open House,” which represented a paradigm shift in the marketing of new homes in Southern NV and elicited a greater than 500% surge in traffic at participating sales centers.
Increased agency billing by more than 5% through the acquisition of new accounts in untapped categories, including waste management, wireless communication technology and QSR (fast food) dining.

Las Vegas-based, full-service marketing agency specializing in luxury lifestyle brands.

Evaluated competitive activity and consumer trends to identify opportunities, formulate strategies and reinforce brand position. Collaborated with key stakeholders to continually adjust strategy and meet the needs of an evolving, fast-paced and competitive marketplace.
Reclaimed agency billing by winning back production work previously lost to competing agencies. Increased revenue by 5% within 3 months by initiating development work outside scope of retainer.

Regional field office of one of the largest marketing communications agencies in the U.S.
Lead Account Executive-Retail Division/North Central Region
Team leader of four account executives, accountable for accurate production and trafficking of print, broadcast and digital advertisements within tight budget constraints and aggressive timelines.
Client: General Motors North America/Chevrolet Retail, North Central Regional Division.
Awarded honor of Campbell-Ewald National Employee of the Year (2006).
Amplified productivity and efficiency by teaming with agency and client counterparts to improve communication methods and implement new operations models.