Melanie Beverley-Hughes

• Maintaining stakeholder relationships (charities, local authorities, housing associations, care providers) via clear and concise communication, ensuring to keep them up to date on the latest project developments and progress
• Modifying surveys to reflect stakeholder needs/project goals and to collect relevant data to gain key insights and provide recommendations
• Collecting and cleansing of data in line with GDPR to analyse data using Microsoft Excel and Homeless Link methodologies
• Compiling of in-depth reports, including text and visuals, building in accessibility and adhering to branding guidelines
• Training: Supporting women experiencing homelessness | Homelessness law, practice and the Homelessness Reduction Act | Complex needs, dual diagnosis, and personality disorder

• Conducted market research into HACT’s main competitors regarding specific product offers, identifying their USP, and upcoming releases/updates
• Compiled a comprehensive report including graphics, key messaging examples, and recommendations for amends for HACT website

• Led the creation and distribution of targeted email marketing campaigns using platforms like MailChimp and Connect, focusing on audience segmentation and engagement
• Developed and published content to promote HACT’s wide range of projects, products, and social initiatives to different audiences, keeping stakeholders informed and engaged
• Created, managed and distributed creative communications across social media platforms, developing multi-media content resulting in increased engagement and awareness of HACT's purpose and charitable outcomes
• CRM management including creating tailored lead lists to deepen engagement with housing associations and partners focused on social and community improvement
• Tracked communication and engagement activities using GA4, Google Analytics, and social media insights, ensuring alignment with HACT’s charitable objectives and responsible resource management
• Collaborated with external agencies to enhance SEO and website usability, improving visibility and reach for HACT’s community-focused efforts
• Worked cross-functionally to support organisational projects, using adaptability, communication and prioritisation skills and meet deadlines and achieve goals
• Spearheaded the planning, execution, and promotion of HACT’s events program, including in-person and online conferences, webinars, workshops, and roundtables, covering a wide range of topics including housing regulation, social impact, community investment, racial equality and net zero, ensuring diverse voices, and lived experiences were heard
• Coordinated logistics for events, managing communications with external suppliers and stakeholders, and ensuring audience engagement pre-and post-event

• Created new pieces of collateral for numerous hardware and software products in 5+ languages
• Negotiated and secured a rate card with the translation supplier
• Created and implemented new processes for various marketing tasks, such as the creation of new pieces of collateral and the creation of graphics for social media using Adobe programs
• Assisted with the planning of domestic and international in-person events
• Lead on internal communications around internal updates and events
• Participated as a member of the Employee Action Team to ensure employees voices were heard

* Solving customers problems with simple and cost-effective solutions tailored to their needs
* Improved training skills by analysing new starts' progress and helping them to identifying strengths and areas of improvement
* Organising and leading a business trip which involved booking accommodation,
setting a weekly budget and providing daily feedback for team members

* Responsible for the daily operation of the hotel including management of team,customer service, and finances
* I used CANVA, InShot, and Adobe Photoshop Lightroom to create eye-catching
content. Collaborations included a travel blogger, a local brewery, and a travel
influencer couple @hellotravelers_
* Over a three month period, I grew Instagram impressions to 12000+ (second highest hotel: 3800), unique followers to 1000+, and increased engagement by 58%
* Established the Castle Hotel as the number one Instagram account across The Coaching Inn Group Ltd (15 hotels)

* In the department of Incoming Global Community Development Projects, I trained a team of three how to interview candidates, how to sell the projects and taught them necessary cultural information in order to attract volunteers; how to use the NGOs online platform, and how to negotiate partnerships with committees from other countries.
* As a member of the delivery team which organised host families for volunteers, I used a database of previous hosts, promotion on social media and word-of-mouth, I provided host families and buddies for project volunteers.
* Interpretation during meetings/social situations/medical appointments for volunteers who did not speak Spanish.
* When I was promoted to Team Leader, I implemented a straight-forward tracking system using Google Sheets to record task responsibility and progression and applicants' data. We came a very close second in the national applicant matching competition in April and May.

* Clear and concise communication and self-motivation, combined with the ability to adapt my pitch to each alumni I spoke with. The goal was to secure a donation towards the university’s student/social development projects.