Melissa Irwin

Product development for the children's, junior's and young men's licensed apparel market. Creating original Nick graphics for apparel. Translating cultural, fashion and graphic trends to Nickelodeon consumer products. Streamlining Nick assets for easy use within apparel design.

Ruff Hewn is a vintage-inspired, casual sportswear private label brand sold exclusively at the Bonton stores. Strong emphasis on denim and layering. Job responsibilities include seasonal trend & color presentations, seasonal line development, seasonal color & trend direction, technical flat sketches, developing, pitching and creating production ready artwork. Developing packaging design concepts. Styling video and photo shoots. Maintaining a social media presence that is brand appropriate.

Forecasted trend & developed seasonal color palettes. Designed a girl's 2-14 casual sportswear line with an emphasis on prints, graphics, and denim. Designed a girl's 4-14 casual, surf-inspired sportswear line. Designed a Juniors casual, surf-inspired sportswear and loungewear line. Created original graphics and prints. Designed and developed women's cold weather accessories, girl's footwear, and junior's footwear.

Designed a girl's 2-14 licensed sleepwear line. Created original graphics and prints. Developed color palettes & trend presentations seasonally. Licenses included Scooby Doo, Strawberry Shortcake, Curious George, Supergirl, and Disney.

Assisted the Head Designer with the creation of a private label sleepwear line for boys and girls sizes 4-16. Also assisted in the development and creation of men's licensed sleep and loungewear lines. Licenses included Jockey and Carribbean Joe.