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Marketing Manager
Maitland, FL
May 2022 - Feb 2023 (9 months)
Activating digital marketing plans and strategies for Waysun Inc and their Virtual Reality and Mobile gaming portfolio. Directing all marketing campaigns (budget, expenses, strategy, metrics and tactics) across video, digital, and social media platforms. Establish and lead the social media strategy for the VR game and other publishing assets; Create high-quality and engaging content for the game’s social media platforms: short stories, texts, interactive stories to create emotion around the game and brand; Keep up on trends in social media and networking: update social media on a daily basis, in order to grow our audience; Monitor and reply to comments and messages from audience; Benchmark & competitor analysis: monitoring other (competitor) media to identify interesting formats and trends; Report and analyze all actions and results; Be the players' voice within the Game Development team; Support, manage and engage with our players, to make our player’s communities great places to be; Work alongside the Creative team to support the execution of online events and activities. Leading and managing the local marketing team (Team of 3) to being highly performant with brand awareness, user acquisition, campaign activation, user retention, user referral, and revenue generation. Partnering and coordinating business rhythms with internal and external partners across cross-functional roles and multiple time zones.
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Marketing & Communications Manager
Orlando, FL
Oct 2021 - May 2022 (7 months)
Work with internal departments to organize and oversee master marketing and content calendars coinciding with exhibitions, programs, fundraising campaigns, and events. Oversee high-quality creative content for History Center communications, including e-newsletters, brochures, flyers, social media, website, and all other communications. With senior leadership, plan annual marketing buys and budgets, as well as seek opportunities throughout the year. Develop and maintain production schedules in collaboration with the creative team and other departments in order to drive projects and meet deadlines. Work to grow social media audiences through engaging, mission-focused content, active participation within the community, and targeted paid promotions. Evaluate marketing campaign performance through utilization of digital analytics combined with audience reporting in order to measure effectiveness of media strategies. Coordinate and manage relationships with outside vendors/agencies/contractors; including scheduling, budgeting, procurement, and billing. Oversee website and blog updates; monitor and manage Google Adwords and Analytics. Build ongoing public interest and support for the History Center through community outreach, partnerships, and collaborations. Coordinate all media requests, publish and distribute media releases, and maintain updated media lists, working with agencies/County Communications/Executive Director. Review all communication for legal and grant compliance. Schedule photography and documentation of spaces, exhibitions, events, and other needs. Overseeing Reflections magazine deadlines, printing, and mailing. Demonstrate knowledge and good judgment in matters of policy, procedure, communication, and confidentiality. Train and supervise marketing interns or volunteers. Maintain all physical and digital files and databases related to marketing functions.
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Marketing Manager
BeatCreative Marketing
Orlando, FL
May 2012 - Oct 2021 (9 years 5 months)
| Marketing Consultant Advise and assist hospitality, event industry companies, law firms, political candidates and government professionals in expanding their presence online through social networking and interactive marketing strategies as well as traditional advertising. Working with small to medium size companies to develop effective marketing/sales collateral and press materials. Managed interactive client projects with creative design team to implement new branding design along with SEO, SEM, and web analytics into their marketing mix. Developed and advised copy and content for event industry clients' new CMS website and online initiatives for best results for organic search, paid search, email marketing, domain acquisition and web analytics efforts. Orchestrating online marketing strategies for selected special event planners to help increase sales and client base, current strategy involves landing page development, SEM, Paid search, email offer tracking, social media marketing, and web analytics integration for use system wide. Responsible for client's email marketing efforts including building and cleaning of existing email lists, development of concepts, offers, testing of various creative elements and tracking both email metrics as well as integration with web analytics applications. Networking to secure new client relationships, and new business opportunities. Lead a team of three employees and multiple freelance associates in optimizing the content and performance of five retainer clients social media and websites with direct accountability for online branding, SEM, SEO, social media promotions and web data analysis. Key Highlights | BeatCreative Marketing: Generated $75,000.00 in gross client revenue in 18-month period includes retainer clients and one-time projects. * Paid Search success for the past 5 years in setting up search campaigns in multiple ma...
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Marketing Manager
Ocoee, FL
May 2012 - Oct 2021 (9 years 5 months)
Advise and assist hospitality, event industry companies, law firms, political candidates and government professionals in expanding their presence online through social networking and interactive marketing strategies as well as traditional advertising. Working with small to medium size companies to develop effective marketing/sales collateral and press materials. Managed interactive client projects with the creative design team to implement new branding design along with SEO, SEM, and web analytics into their marketing mix. Developed and advised copy and content for event industry clients’ new CMS website and online initiatives for best results for organic search, paid search, email marketing, domain acquisition and web analytics efforts. Orchestrating online marketing strategies for selected special event planners to help increase sales and client base, current strategy involves landing page development, SEM, Paid search, email offer tracking, social media marketing, and web analytics integration for use system-wide. Responsible for client’s email marketing efforts including building and cleaning of existing email lists, development of concepts, offers, testing of various creative elements and tracking both email metrics as well as integration with web analytics applications. Networking to secure new client relationships, and new business opportunities. Lead a team of three employees and multiple freelance associates in optimizing the content and performance of five retainer clients' social media and websites with direct accountability for online branding, SEM, SEO, social media promotions and web data analysis. Manage a staff of 6 (5 content writers, 1 graphic designer and web department).
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Digital Marketing Analyst
Heathrow, FL
Nov 2013 - Apr 2014 (5 months)
Provide relevant, timely and accurate reports with Association level digital and social data. Effectively use all tools available for digital and social media reporting, including Radian6, Spredfast, Google Analytics, and web and social platform analytics. Provides output files from analytic tools for E-Business's SQL database. Collaborate with Member Relations, Market Research and Business Lines to develop and deliver the Digital Dashboard and other related reports. Assist in training club and National Office staff on use of analytics tools for reporting, research or marketing. Serve as the expert on measurements. Actively research new technologies and channels, and make recommendations for improving reporting, engagement, reach, or ROI in digital and social channels. Identify, track and elevate new trends in digital markets with a focus on implications to the Association.
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Professional of the Year
BizBash PR/Marketing
Apr 2013 - Apr 2013
* Led educational sessions on Social Media at 2013 & 2012 The Special Event Conference and Tradeshow, Chicago 2013, Tampa 2012. * Helped developed and coordinate award entries that earned the 2011 Biz Bash Florida Event Style Award Finalist Best Non-profit Event, 2011 Special Event Gala Award Nominee- Best Fair/Festival, 2010 Orlando WOW Award Winner- Best Event Planning for Corporate/Association Event.
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Marketing Director
Exhilarate Events
Orlando, FL
Jan 2010 - May 2012 (2 years 4 months)
Developed effective branded marketing/sales collateral and press materials. Implemented, developed all content, directed and managed development of current website: www.exhilarateevents.com. Coordinated and wrote submissions for industry award entries. Implemented new branding design along with SEO, SEM, and web analytics into company marketing mix. Orchestrated online marketing strategies for to help increase sales and client base, current strategy involved- email offer tracking, social media marketing, and web analytics integration for use system wide. Implemented monthly email marketing efforts including building and cleaning of existing email list, development of concepts, offers, testing of various creative elements and tracking both email metrics as well as integration with web analytics applications. Responsible for proposal writing, business development and up-selling company's event service offerings. Industry networking to secure new client relationships, and new business opportunities. Assisted when necessary to supervise event load-ins, coordination of talent and set up. Managed a team of two freelance associates in monthly social media and marketing initiatives. Key Highlights | Exhilarate Events: * Managed the entire rebranding of social media strategy for exhilarateevents.com, increased online relationships and links with relevant, high-value blogs, websites and communities to increase impressions, unique visitors, page views and time spent metrics. Increased social sharing content. * Worked along side Director of Business Development in developing creative and marketing for RFP for Cystic Fibrosis Foundation for annual gala that ultimately led to the awarding of program * Secured a presentation via development of RFP response for multi-million dollar conference bid for the City of Port Canaveral. * Earned the nomination of
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Account Manager
G&G Advertising
Orlando, FL
Oct 2003 - Apr 2008 (4 years 6 months)
Managed assigned recruitment and real estate projects, recommended, and implemented all advertising strategies, to include local print and radio campaigns, targeted direct mail pieces, and all collateral material. Acted as direct liaison between real estate and recruitment clients and art department while overseeing creative development and production of collateral material including brochures, billboards, signage, trade show displays, direct mail, print ads, event flyers, stationery packages, web design/development. Ensured time lines and deadlines were met. Negotiated rates and develop long-standing relationships with national newspapers, trade publications, print vendors, based on market analysis and client budget. Identified HR recruitment solutions to clients with recommendations that best suited their advertising needs including print and radio campaigns through media research. Communicated projects, goals, and parameters to creative staff. Attended local HR trade shows to represent the company's business capabilities and services. Full service clients included Concord Management & Florida Hotel & Conference Center. Clients included: Hasbro Games Group, Amherst College, Electronic Data Systems, Food Lion, Nickelodeon Family Suites and Kash n' Karry. Key Highlights | G&G Advertising: Managed and billed an average of over 2.4 million gross in sales per year. * Rebranded the Florida Hotel & Conference Center. Logos, marketing collateral, signage, and billboard creative. * Started as an Account Coordinator and within 1 year promoted to Account Manager. * Managed a staff of two coordinators.