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Regional Director of Sales & Marketing

Mihran Kalaydjian

Los Angeles, CA
kmihran.wix.com
Available Now
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  • About
  • About

    Highly talented goal oriented senior manager with excellent brand-building skills and a strong entrepreneurial spirit. Recognized for the ability to guide and work well with diverse staff and manage stressful situations with patience and resolve. Excellent problem solver and revenue generator who demands and delivers a standard of excellence through creativity, self-discipline, and effective management. Results-driven with the ability to direct and organize disciplined productive teams.

  • Education
    • B.A Political Science and History
      Birzeit Uuniversity
      1989 - 1993
      B.A Political Science and History with Honors, Birzeit University, Israel, 1993, 3.9/4.0 GPA
    • Certificate of Secondary Education Certificate of Secondary Education
      De La Salle High School
      1989 - 1989
      Certificate of Secondary Education, Jordanian Government Examination, Jerusalem, Israel 1990
    • Certificate of Secondary Education Secondary Education
      De La Salle High School
      1976 - 1989
      Certificate of Secondary Education, De La Salle High School, Jerusalem, Israel, 1989; 3.8/4.0 GPA
  • Experience
    • Director of Sales
      IHG
      Los Angeles, CA
      Apr 2010 - Present (16 years 2 months)
      Increased top 25 accounts production by 31% in the first Quarter
       Responsible for performance in the following segments: Corporate negotiated rate accounts, Leisure and specialty
      Groups, SMERF, Consortia Clientele, International wholesalers, Government, Association
       November to April 2011 ~ achieved 105% of the budgeted revenue goal and 112% of budgeted room night goal for preferred Corporate accounts, SMERF, Government and Association
       Successful increasing Volume Discount rate 16.4% over prior year and 12% over budget
       Increased top 20 accounts production by 32% in the first Quarter
       Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin
      And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15
      in first Quarter.
       Grew market share of key accounts, including Amazon.com, Regence Blue Cross, UPS, General Motors, Panasonic ,AT & T and Microsoft
       Set percentage levels of corporate occupancy rates vs. higher-rated leisure travel business properties.
    • Senior Sales Manager
      IHG
      Los Angeles, CA
      Oct 2009 - Feb 2010 (4 months)
      Airport Hotel The Holiday Inn Lax 405 rooms, 5,000 sf meeting space
      * Increased corporate, association, government and SMERF market 21% in 3 months.
      * Responsible for revenues exceeding $125.000 in fourth quarter of 2009 (12% over revenue goal)
      * Identified successfully and developed new clients in each local and national markets for corporate transient business (IBT), consortia and wholesale bookings, SMERF
    • Director of Sales & Marketing
      IHG - Resort Hotel
      Palm Springs, United States
      Oct 2008 - Sep 2009 (11 months)
      *Crew and maintained Corporate, Educational, Entertainment, Fraternal, Government, Incentive Leisure, Military, Religious, Social accounts, reaching weekly sales revenue of up $25,000.
      * Increased Marketing income by over 40% by additional tie-ups and new brand associations.
      * Re-organized guest-room (Group & Transient) rate structure, doubling ADR and increasing room revenue
      * Converted 30% of the presentations given to Groups into Sales, Securing 20 new deals representing 450000 in new business
    • Director of Sales & Marketing
      Paragon Hotels
      Bellevue, WA
      Mar 2006 - Oct 2008 (2 years 7 months)
      Upscale First Class Hotel Paragon Hotel Bellevue 208 rooms, 15,000 sf meeting space Bellevue, Seattle

       Developed and implemented a comprehensive strategy to improve metrics resulting in 55% ADR growth, 12%
      occupancy increase, 25% increase in transient base and 15% growth in Top 10 account production in 2006.
       Completed the year 2006 achieving 139% of my individual group revenue goal for the corporate market. Exceeded
      group revenue goal by 220% in the second trimester of 2006
       Team leader in creating and implementing of ADS (Alternate Distribution Systems) Channel management program.
       Analyzed marketing potential of new and existing clients, generated growth and profitability, maintained client
      service and satisfaction with innovative sales strategies
       Monitored and analyzed all aspects of the ADS channels, from rate strategy, overall revenue performance, and
      upkeep of site to deliver the highest ADR, RevPar, and overall profitability for the company.
       Negotiated and led all major event contracts and partner relationships (Vendors, site venues, identified corporate
      and media sponsors, community and charity partners, live entertainment and other).
       Understand key market demand periods, know destination trends, create/maintain event calendars for markets, and
      plan courses of action required to meet supply, demand, and necessary sales.
    • Director of Sales & Marketing
      West Coast Hotels
      Seattle, WA
      Feb 2004 - Mar 2006 (2 years 1 month)
       Responsible for $3.9m Room Revenue Budget, $250K in Q1 (20% exceeding revenue goal).
       Increased revenue ranking within company to #1 for government and #3 for corporate markets
       Increased corporate, transient, association, government and SMERF market 28% in 12 months.
       Responsibilities included creating and implementing Sales & Marketing Plans and Financial Budgets.
       Designed and aggressively marketed loyalty programs and re-structured contracts for negotiated corporate and
      group business strengthening both segments.
       Detailed sales and planning of catered events such in-house conventions, charity functions, meetings, weddings,
      Reunions, etc.
       Responsible for menu planning, design and décor of large event halls including seating, floral set up, and cuisine.
    • Assistant Front Office Manager
      Omni Severin Hotel Indianapolis
      Indianapolis, IN
      Feb 2002 - Feb 2004 (2 years)
      Assistant Front Office Manager

       Increased JD Power & Associates Front Office Operations score from #28 to # 4 within Omni
       Designed and implemented a guest survey to gauge satisfaction with the hotel, its staff, and services
       Responsibilities included customer service, recruiting, train and develop new team members
       Managed room rate structure to exceed average rate goals of the hotel and minimize overbooking

      Rooms Controller

       Achieved highest revenue management yield by controlling room inventory
       Created system to reduce check-in process from 6 minutes to under 1 minute
       Responsible for the overall management of the Front Desk and Concierge

      Front Desk Agent

       Outsold entire Front Desk staff in suite up-sells 2 to 1
       Managed coordination of international group arrivals
       Implemented front desk pre-shift meetings and weekly rooms’ division meetings.
       Redesigned registration cards, guest directories & comment cards.
    • Supervisor of Housekeeping
      Le Meridian Chicago - Conard Hotels
      Chicago, IL
      Feb 2001 - Feb 2002 (1 year)
      Supervisor of Housekeeping

       Managed 45 employees. Maintained 100% customer satisfaction utilizing team-building skills.
       Established standards and processes for housekeeping employees work, and planned work timetables to make sure satisfactory service.
       Evaluated records to estimate department employees needs, and to get ready budget.
       Managed the hiring, evaluation and disciplining of housekeeping employees on specific shift, prepare work schedule and maintain adequate staffing

      Front Desk Agent
       Maximized revenue by up-selling 75% of guests at check-in.
       Managed entire coordination of visits by Middle East and Europe dignitaries.
    • Group Sales Manager
      Marriott / Renaissance
      Israel
      Dec 1998 - Dec 2001 (3 years)
      Group Sales Manager

       Prospected groups from SMERF, Sports, Government, Corporate and Convention Markets.
       Capitalized on emerging markets and achieved a 16% revenue increase, from $3.7M in 1999 to $4.2M in 2000, while
      reducing product cost structure.
       Generated $2.8 million in revenue via aggressive outside sales calls and cold calls.
       Developed and executed presentation for International Tour and Travel Market Trade Shows.
       Capitalized on Revenue up-sell opportunities during the Event Phase of Functions
    • Director of Group Travel
      Atic Tours
      Israel
      Jan 1994 - Dec 1998 (4 years 11 months)
      Director of Group Travel

       Implemented sales, marketing & PR Strategies created to maximize revenue from group business.
       Personally oversee annual market net revenue of close to $6.8 million.
       Targeted SMERF market and travel agents utilizing presentations and cold calls.
       Estimated travel agency contacts worldwide through Israeli Ministry of Tourism Conferences.

      Director of Operations

       Developed clientele with application of the key selling system.
       Emphasized the National and International sectors and tourism.
       Trained, coached and motivated team of 125 tour directors.
       Researched local and International market trends to develop new marketing Strategies
  • Awards

    2011 Marriott/ Renaissance Service Excellence Award. Mihran Kalaydjian credits Marriott for the many diverse opportunities he had in his career. “The best thing Marriott has given me is an opportunity to give myself experiences that I never had.”

  • Affiliations

    Marriott Development Advisory Forum

    Marriott Franchise Owner’s Marketing Committee

  • Industries
    • Food & Beverage
    • Services
    • Government
  • Skills
    • Architecture
  • Elsewhere on the Web
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  • On Coroflot
    @MihranKalaydjian, member since 2014
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