Described as what you would call an out-of-this-world character, perhaps since I'm so dwelled in the digital world. The minute something new is out, I strive to be the first to know; and share. I joined the advertising field in 2006, bringing in my digital knowledge, be it from a strategic or design point of view.
Having worked across the region on a number of key clients including Ooredoo and Zain in the Telecom industry as well as on brands in the Hi-Tech, Banking, Automotive, FMCG and Healthcare sectors, I'm often referred to as Leo Burnett's very own “walking-encyclopaedia.” My knowledge encompasses everything from trending online topics to activities of various brands and valuable cultural insights. That is why no one hesitates to throw me in a brainstorming session, hoping to mine nuggets of information.
As a tech-enthusiast and online influencer in the Middle East, I had spoken at many conferences across the region including: ArabNet Digital Summit, the 3rd & 4th Arab Social Media Forum, the 2nd Kuwait Social Media Summit and Amman Tech Tuesdays. I also appeared on various occasions as a TV guest on Jordan National TV, Ro’ya TV, Aljazeera TV & Alhurra TV to discuss the latest social media trends.
- Received a bronze award at Dubai Lynx ‘08 from working as a Graphic/Web-designer on Nando’s chicken power campaign.
- Received a golden award at MENA
Cristal awards ‘09 from working as
a Graphic/Web-designer on Nando’s chicken power campaign.