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About
Described as what you would call an out-of-this-world character, perhaps since I'm so dwelled in the digital world. The minute something new is out, I strive to be the first to know; and share. I joined the advertising field in 2006, bringing in my digital knowledge, be it from a strategic or design point of view.
Having worked across the region on a number of key clients including Ooredoo and Zain in the Telecom industry as well as on brands in the Hi-Tech, Banking, Automotive, FMCG and Healthcare sectors, I'm often referred to as Leo Burnett's very own “walking-encyclopaedia.” My knowledge encompasses everything from trending online topics to activities of various brands and valuable cultural insights. That is why no one hesitates to throw me in a brainstorming session, hoping to mine nuggets of information.
As a tech-enthusiast and online influencer in the Middle East, I had spoken at many conferences across the region including: ArabNet Digital Summit, the 3rd & 4th Arab Social Media Forum, the 2nd Kuwait Social Media Summit and Amman Tech Tuesdays. I also appeared on various occasions as a TV guest on Jordan National TV, Ro’ya TV, Aljazeera TV & Alhurra TV to discuss the latest social media trends. -
Education
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Diploma DesignSAE Institute2010
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Experience
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Senior Engagement ManagerDubai, United Arab EmiratesFeb 2015 - Present (11 years 4 months)Managing content creation and engagement for Samsung Mobile & Red Bull in the MENA region Core functions include: - Oversee and approve proposals, projects, and content as needed to ensure a superior quality of service is being delivered to clientele. - Responsible for the complete and consistent delivery of all social media strategies - Maximize client's perceived value through proving ROI on products - Making sure that departments are collaborating on strategies consistently and effectively - Increase the amount of social services for the client base through upselling/service positioning - Train members of my team on networks, applications, best practices, processes, and timelines. - Educate other teams on the best practices in social media regarding our program and services. - Developing/Training Social Media Specialist to be more consultative and client facing. - Develop trainings to educate the Social media department and the business on the changing landscape of the Social Media space. Page 1
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Senior Engagement ManagerDubai, United Arab EmiratesFeb 2015 - Present (11 years 4 months)Managing content creation and engagement for McDonald's Arabia in the MENA region Core functions include: - Oversee and approve proposals, projects, and content as needed to ensure a superior quality of service is being delivered to clientele. - Responsible for the complete and consistent delivery of all social media strategies - Maximize client's perceived value through proving ROI on products - Making sure that departments are collaborating on strategies consistently and effectively - Increase the amount of social services for the client base through upselling/service positioning - Train members of my team on networks, applications, best practices, processes, and timelines. - Educate other teams on the best practices in social media regarding our program and services. - Developing/Training Social Media Specialist to be more consultative and client facing. - Develop trainings to educate the Social media department and the business on the changing landscape of the Social Media space.
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Digital Art DirectorLeo Burnett MENA (Middle East & North Africa)Working on Ooredoo Qatar, Ooredoo Group, Commercial Bank of Qatar, Enterprise Qatar and Qatar Olympic Committee and Sidra (Part of Qatar Foundation) / Samsung, McDonald's & Red Bull as a digital creative handling artwork related to social media and online advertising as well. Besides coming up with ideas for viral videos, online campaigns and web and mobile applications design & UI/UX development.
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Awards
- Received a bronze award at Dubai Lynx ‘08 from working as a Graphic/Web-designer on Nando’s chicken power campaign.
- Received a golden award at MENA
Cristal awards ‘09 from working as
a Graphic/Web-designer on Nando’s chicken power campaign. -
Skills
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Elsewhere on the Web
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On Coroflot@Moey, member since 2007
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Following 1
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Followers 3
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