-
Head of Digital - Hong Kong
Nutricia
Early Life Nutrition - Hong Kong Head of Digital - Hong Kong, Greater China Region (Hong Kong, Macau, Taiwan) Scope: Digital and integrated strategy * Digital transformation * Media strategies * E-Commerce * Digital innovation & intelligence (data) * Program and Product Management * Leadership of team and partners * Financial management Responsibilities & Achievements Responsible for digital transformation of the organization in Greater China Region. * Lead, develop and implement DANONE Nutricia Early Life Nutrition Greater China digital marketing and E-Commerce strategy. * Responsible for marketing budget of 25mil EUR for digital, media, E-Commerce and technology to make investment decisions in support of consumer centric digital programs. * Developed core competencies in media technologies. Rolled out DMP and programmatic buying, data intelligence and E-Commerce for both Hong Kong and cross border China to drive digital agenda. * Restructuring digital technology platform to deliver marketing and E-Commerce programs. * Developed and delivered CRM solution for the business to drive our content and deliver on consumer value journey. * Responsible for strategic partnerships with Google, Facebook and Nielsen to grow digital revenue and enhance global JBPs with Google and Facebook to drive Danone Nutricia Hong Kong media & marketing needs. * Developed competencies in Artificial Intelligence, Machine Learning and Natural Language processing to gain strategic business advantages through process and application automation, cost and performance optimization. * Delivered data solutions, dashboards and visualization aids to help day to day business solutions. * Delivered marketing programs and keep abreast of latest developments in digital. Identify, prioritize and exploit platforms and methodologies to further the organization's reach and engagement with the consumers. * Chang...
-
Senior Account Manager
Communication Group
Sydney, Australia
- APJ * Responsible for managing large scale digital and technology clients for the group. * Financial management and responsible for $1million VMWare accounts for the group. * Responsible for delivering PR-led, communications campaign strategy, program rollouts for VMWare Australia competing against IBM for Westpac Bank's $2billion Data Center Virtualization and Cloud Infrastructure business over the 5 years period. * Responsible for successfully launching VMware 'Above Cloud' campaign in Japan and China with huge amount of positive PR in Japanese and Chinese media with a 67% key message mention rate of the term 'cloud leadership'. * Drove digital media campaign to successfully create a sharp increase of 56% in VMware's brand recall and recognition in their target communities - re-enforcing their position as the cloud-computing market leader. * Developed and lead a successful VMWare B2B loyalty/incentive program resulting in 150 new registrants from sales and marketing teams increasing overall sales to 8.5% from previous baseline. * Developed and implemented communication plan for C-level, marketing and sales teams to drive sales, review results, review competitive analysis and realign strategies. * Successfully launched VONU beer brand in Fiji competing against popular international and local brands - the marketing strategies resulted in VONU becoming No:1 brand in Fiji within first quarter of launch to date.
-
Account Director
Cato Purnell Partners
Sydney, Australia
* Responsible for acquiring and managing large scale clients like Lend Lease, Rail Corp, Ministry of Transport NSW. Greens Food. * Responsible to successfully deliver brand identity and brand marketing strategy for Lend Lease Corporation - Australia's largest and fully integrated property and infrastructure solutions providers. * Successfully managed and delivered numerous projects for Lend Lease corporate and its divisions including Bovis US and UK, Lend Lease Employment Value Proposition (EVP), Lend Lease Sustainability division, Lend Lease Chorus, Delfin and Investment management. * Managed New South Wales (NSW) RailCorp account worth $3.7million - partnered with multi-functional teams to develop and successfully rollout new brand identity for the corporation. * Led, managed and successfully delivered Ministry of Transport NSW 'Shuttle bus' initiative for both Sydney and Wollongong (80km south of Sydney) - Partnered with the creative director to successfully present ideas and creative executions to the ministerial board including Chief Minister of NSW. * Led, managed and successfully delivered new branding for Green's baking product - partnered with the MD and the creative director to pitch the winning ideas resulting in securing Green's business worth $1.2 million. * Introduced and implemented digital project risk management - developed documentation, process and functional check list for the teams.
-
Account Director - Contract
Deepend
Sydney, Australia
* Responsible for re-structuring the agency from small boutique setup to full service digital agency - Lead and partnered with the Managing director, client relationship director and business director to develop client engagement and business development process - successfully implemented the process to win $1.8million worth of new accounts in 6 months. * Introduced project management and development and workflow processes, drafted new standard document formats for scope of work, reverse brief, functional specifications, technical design document and pitch formats layouts. Initiated Agile methodologies and scrum delivery mechanics. * Managed multi-national clients and accounts like KIA motors, JTB (Japan Travel Bureau), Thai Airways and IAG Insurance group among others with the total budget in excess of $1.2million. * Lead and partnered with client service director to pitch for new business with the success rate of 68% * Continuously delivered projects within timeframe and under budget, generating repeat business from the client. * Hands on experience with information architecture for the new websites - Introduced Axure for wireframing, prototyping, and specification tool as part of the restructuring.
-
Creative Director - contract
Sylex Ergonomics
Sydney, Australia
-
Snr Lead Designer - contract
First Class Communications
Darwin, Australia
-
TAFE
Sydney, Australia
OTEN QA/digital audit - contract
-
Manager Multimedia
System Research Pvt Ltd
Pakistan
-
Manager Multimedia
Impact Design Studio
Pakistan
-
Director Multimedia/Creative Director
SPHINX Software Inc.
United States
* Responsible for developing digital department for the company and manage large scale financial, education, pharmaceutical and insurance clients across the US. * Responsible for strategic resource planning, recruited top skill set within software engineering, multimedia, graphic design, project management and business development from various parts of the country. Responsible for managing an off-shore team of 60 * Led and successfully won Frito-Lays corporate communication account worth $1million, pitched and won several corporate accounts including Citi Corp, GMAC, Zurich Scudder, Solomon Smith Barney, Primerica, GateWay Computers, Kaplan, Medsn and Thomson Physicians World total in excess of $12.8million * Responsible for company's most successful digital product called 7MM which was essentially a digital flipbook, possibly one of the first digital flipbook that came out in 1999/2000. This digital flipbook was the main element in winning RRDonnelley multi-million-dollar account * Partnered with the CEO to draft strategy roadmap for the company followed by successfully pitched for RRDonnelley $2million over two-year contract for digital (flipbook) magazine publishing * Developed all standard documentation for web and multimedia development, project management, creative frameworks, business development, IT security audit, QA audits and disaster recovery systems, scope of work, project estimates, team and individual evaluations and company communication framework * Partnered with technical director to manage Boston University $3million account, successfully delivered the information portal (website) in 12 months * Introduced innovation hub, essentially a multi department 'skunk works' group with the responsibility to rollout one commercially viable product every 6 months. Company fully modularized CMS was the result from the group
-
Regional Managing Partner and Head of J3* (Johnson & Johnson)
Universal McCann - Singapore
*J3 refers to agency team dedicated to Johnson & Johnson globally. Scope: Precision marketing, media performance and strategy team setup across APAC * J&J business growth in Skin health, Essential Health, Self-Care and Vision Care with Go-To-Market strategies * Media savings of +10% YoY through value add and optimization * Deliver acquisition growth strategies through data led consumer engagement * Establish and operationalize DTC (Direct to Consumer) framework * Define and plan high value audiences (HVA) journey across J&J brands * Lead the Tier 1 markets China, India, Japan in establishing ROI based full funnel measurement model * Digital and traditional tactics to optimize brand strategies * Leadership of team and partners * Growth, revenue and P&L Responsibilities & Achievements Leading Johnson & Johnson consumer, vision care, surgical and OTC (Pharma) businesses across APAC. * Delivering on data led value audience acquisition strategies, precision and performance marketing, technology partnership consolidation across APAC region. * Lead the adoption of media & e-Commerce/DTC strategies across tier 1 and tier 2 markets in APAC, in line with the overall J&J business objectives. * Lead, deliver and manage media ROI framework for the region in accordance with the global J&J and J3 alignment. * Manage regional P&L working closely with 13 markets across APAC. * Maintain healthy evaluations and performance scores throughout the year - working with agency GMs, MDs, managing partners, and senior executives across APAC. * Deliver successful ROI through tier 1 markets (China, India, Japan). * Expand marketing and media activities and deliver optimization across North East Asia markets (Hong Kong, Taiwan, S Korea) and South East Asia markets (Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam) * Develop yearly and quarterly connection plan (Integrated media commu...
-
Managing Partner and
PHD Media (Omnicom Group) - Hong Kong
HSBC APAC Lead Scope: Establish PHD Performance media activities in the region to serve HSBC * Set up teams across search, paid social, programmatic, mobile, affiliates and events * Deliver integrated media strategies for HSBC with Go-To-Market approach * Sales and Ecommerce solutions for HSBC in APAC * Technology and performance led strategies * Product and service innovation frameworks and rollouts * Leadership of team and partners * Growth, revenue and P&L Responsibilities & Achievements Establish and renew opportunities for Retail Banking (RBWM), Commercial Banking (CMB) and Private Banking to develop and deliver performance media across the region covering 13 markets for HSBC exclusively. * Deliver profitable growth for HSBC regional business through developing and introducing new financial products, media and integrated strategies and operational infrastructure. * Implement data-driven, customer centric and integrated marketing strategies aligned to business objectives for HSBC. * Responsible for sales and integrated commerce framework to deliver cross platform solutions for retail, online and crossovers across APAC, ensuring the service offer grows profitably in line with plan, through maximizing existing global portfolio, brand, offer, thought leadership and people. * Set partnership priorities in the market and work with relevant stakeholders to grow the business through targeted acquisition and partnership by developing competencies in media and sales performance through Machine Learning to gain strategic business advantages. * Develop and implement Centre of Excellence (COE) across APAC to cover Performance, Programmatic, Social, E-Commerce and Data & measurement. * Build the strategic resource and capability structure across APAC to evaluate, rollout and implement media technologies including DMPs, DSP, online market places, payments, owned sales assets an...
-
Regional Digital Marketing Manager - ANZ/AP&J/SA Australia
Kellogg Aust Pty Ltd.
New Zealand
-
AP & Japan
South Africa
-
Defines digital measurement strategies through optimizing UX
South Africa
analytics, search and provided strategic guidance and recommendations to evolve digital initiatives that meet the business's strategic priorities. * Led and developed educational programs, gaming eco-systems and learning frameworks through online and offline activities for school going kids. * Partnered with gaming platforms and developer communities across US, Europe and Asia to invest in innovative and engaging mixed reality experiences. * Led and managed local, regional and global digital agency relationships and partner with cross-functional teams for support and to deliver on a diverse digital projects pipeline.