Natalie Benwell

Product Design is more than designing "cool things", although this is often why we are attracted to it as a career choice initially. Product Design addresses twenty first century challenges through an understanding of our society and its emerging needs, creating the appropriate consumer products and services that support them. Through a detailed understanding of potential end users and exploring their lifestyles and values, we can design responsibly, thus minimising potential negative impact upon society and the environment. My degree including design subject areas ranging from; service, spatial, packaging and object design, design communication including sketching, graphic design and model making, advanced form and aesthetics, product language and semantics as well as CAD, design for manufacturing, team work, co-design, ergonomics and human centred design and professional development. Working with the latest CAD resources, workshops and rapid prototyping equipment you would expect from a cutting-edge course.