Natasha Lyn Lehndorf (Wier)

Serve as a creative product developer within the engineering department beside design engineers to develop innovative, ergonomic, cost-effective and manufacturable solutions for clients. Define client and end user needs. Act as the voice of customer. Acquire user research, market research to strategically envision future technology, adaptation and marketplace. Brainstorm and formulate challenges and develop solutions to complex situations. Illustrate drawings and renderings communicating solutions, features, stylization and options. Effectively communicate within a collaborative environment to facilitate design performance. Prepare visual presentations.
Present concepts, materials and research to clients and within the company. Complement the multiple marketing team’s efforts to widen the position and approach of the company’s efforts.

Providing creative freelance and consulting Natasha Lyn Design can be of assistance in areas such as, but not restricted, to product development, exhibit design, model making, digital design, graphic design, event design, carpentry, and business effectiveness. Clients include independents, start up companies to larger companies such as Zablocki VA Medical Center, The Colman Group, San Jamar, Chef Revival, NOVA Chemicals, the Milwaukee Institute of Art & Design (MIAD), and Marquette University.

LECTURES |
Design Development + Process March 31, 2008
Marquette University, Olin Engineering Center
Department of Biomedical Engineering

Model Making: Conveying Ideas November 11, 2008
Marquette University, Olin Engineering Center
Department of Biomedical Engineering
Presentation developed and given in collaboration with Pascal Malassigné, FIDSA of the Milwaukee Institute of Art & Design

Re-branded company’s Visual Brand Language to strengthen company exposure including company logo, advertisements, website, brochures, business cards, employee and patient forms, media image and promotional graphics. Devised consistent marketing strategy to maximize brand exposure. Launched email marketing, online feedback and contact forms. Developed e-newsletter subscriber list of over 3,500 contacts. Wrote press releases and engaged media attention. Research, wrote and compiled employee handbook, clinic manual, and employee bloodborne pathogen training program. Evaluated marketing and advertising investments.

Inspire 20 young athletes in obtaining their goals by not only strengthening their physical and mental endurance, but by challenging and building their leadership and teamwork skills. In order to pursue design contracts I have stepped down from my former Head Coaching position, however am still active as a volunteer coach.

Worked under Head Industrial Designer. Researched and developed new interactive exhibitions for young adults. Assisted in designing interactive learning exhibits.

Worked with a mixed environment of Mechanical Designers/Engineers and Industrial Designers. Explored and Developed Design solutions for entrepreneur and larger corporations, such as Husqvarna. Engaged in all in all phases of design including brainstorming, concept design, refinement, graphic design and layout, research, model and prototype making as well as making client presentations. Created orders for prototypes and sourcing. Developed client interaction.

Promoted from hiring position of Hostess to Server, and promoted from Server to Head Server, then Head Bartender. Supervised and oversaw a wait staff of 14 at two locations. Assisted Manager in making decisions such as hiring, firing, and devising new organization. Trained new wait staff. Planned specific schedules for wait staff. Devised and designed advertisement. Publicized the restaurant through providing graphic assistance in brochures and ads along with making public appearances. Worked between two locations: Señor Tomás, Antigua Real.

Assisted in making design decisions and updated MIAD’s website. Arranged the information to be user-friendly. Resolved conflicts between different browsers and platforms. Aided in the collaboration of a new web design.