Natasha Parrish

Creating product line extensions, packaging, trend and character licensed development for earbuds, headphones, speakers, charging cables and other like items. Coordinate with sales with the application of art and getting the
approval from licensors. Designing presentation sheets for products and constantly keeping files up to date.

Illustrated and updated artwork for the OMG brand. Collaborated with the design director with the redesign of characters, creation on new patterns, and developing color palettes. The new artwork would then be infused into various tween accessories ranging from bags to home décor products.

Coordinated the design and development of backpacks, including customized artwork based on licensed characters. Led a team through the design process using storyboards and illustrating concepts to create a unified vision for each project. Supervised the development of products for major retailers, including Fortune 500 companies, national, and international brands. Developed new character brands, including illustrating deliverables.

Captured the essence of licensed characters from leading entertainment companies and infused their design aesthetics into home décor products. Led efforts to license intellectual property by creating presentations and establishing relationships with business partners. Facilitated the development of product samples using proven quality assurance techniques to improve product quality.

Created new products for the company’s tween and child market retailers based on licensed intellectual property relevant to target customers. Supervised a team of designers and project administrators to license products and guide the design of new products in accordance with licensing agreements. Maintained relationships with license owners to create in-depth character analyses used to understand characters for the product design process.