Natalia Roitman

DALF is a Butcher's shop in Genoa, Italy. It's been the family business since 1964. Since it's a very traditional shop it was a real challenge finding the right balance between traditional and modern mood in a way that the whole family could proudly show it off.
The rebranding was developed putting an emphasis on the Italian excellence for craftsmanship and respect for tradition. All the photographs were taken inside the shop with the assistance of Mamma Daniela (who also prepared the lunch for the whole family every day!)

• Art Direction
• Branding & Corporate Identity
• Web Design
• Photographic Styling
• Creative Direction
• Social Media Marketing
• Print Design
• Photoshop
• Illustrator
• Graphic Design