UI/UX Designer >> User-Centric Products Design >> Visual Design

Natalia Roitman

Firenze, Italy

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About

Hi! I’m a UI UX Designer. Thanks to my 15+ years of experience as a Graphic Designer, and a wide range of skills in Visual Design, Web Design, Design Systems, Coding, and User Experience Design, I bring a versatile perspective to every project.

I combine empathy, know-how, Design Thinking, creativity and passion to deliver impactful solutions, working in multidisciplinary teams.
Education
- Postgraduate Degree Computer Software & Media Applications
  
  Digital House
  
  2022 - 2022
  
  Main languages and Frameworks for FrontEnd & BackEnd Applications. Relational DB. API integration. React SPA Javascript, HTML5, CSS3 NodeJS, Express, mySQL React
- Postgraduate Degree Marketing
  
  IED
  
  2020 - 2021
  
  Master in Marketing Internazionale del Vino
- Assistant Photography
  
  DEA Photo
  
  2017 - 2018
- Diploma Culture Management
  
  Fundación Coppla y Tikal Ideas
  
  2010 - 2011
- Graphic Designer Diseño Industrial
  
  Universidad Nacional De Cuyo
  
  2004 - 2010
- International Design Conference DG
  
  Trimarchi DG X
  
  2010 - 2010
  
  Carson, Alderete, Vignelli, JeremyVille, Hojun Song among others
- Exchange year: Diseño de la Comunicación Gráfica
  
  Universidad Autonoma Metropolitana
  
  2007 - 2007
  
  142326 / Diseño y Comunicación VII (Cultura de la imagen) 142521 / Gestión del Diseño Gráfico III 142414 / Fotografía avanzada 142438 / Técnicas de Iluminación 142442 / Animación Digital 142447 / Apreciación cinematográfica
- High School Social Sciences
  
  Colegio Universitario Central
  
  1998 - 2002
Experience
- Freelance Graphic Designer
  
  Natalia Roitman
  
  Italy
  
  Jan 2010 - Present (16 years 5 months)
  
  For over 15 years I’ve been working as a Graphic Designer collaborating in small and huge projects in Argentina, Mexico , Italia, UK.
- Digital Product Designer - Head of UX/UI
  
  My Virtual Lab
  
  Pistoia, Italy
  
  Oct 2023 - Jul 2024 (9 months)
  
  Cross‐functional teamwork. Product concept, user research, usability testing, IA, interaction design, visual design, prototyping. Design System development.
- Web Designer & Developer
  
  My Virtual Lab
  
  Pistoia, Italy
  
  Dec 2022 - Oct 2023 (10 months)
  
  Design & development. user research, wireframes, prototypes, usability testing / HTML, CSS, JS, React, NextJS, NextUI.
- Junior Frontend Web Developer
  
  My Virtual Lab
  
  Pistoia, Italy
  
  Feb 2023 - Aug 2023 (6 months)
  
  FrontEnd Web Developer
  ● Information Architecture / User flow / Prototyping
  ● Web Design UX/UI
  ● React / NextJS / NextUI
- Full Stack Web Developer
  
  Digital House
  
  Feb 2022 - Oct 2022 (8 months)
  
  Final Project @Digital House> PapaHoe E-commerce: papahoe.up.railway.app
  ● App planning & development / User flow / Prototyping
  ● Session & Cookies / Asynchronous requests (Fetch) /
  FrontEnd Validations (JS)
  ● MVC Architecture planning & WebServer development
  ● React Dashboard design & development
  ● Database System analysis, design & implementation
  ● APIs creation & consumption
  ● Maintenance and error management
- Marketing Communication Manager
  
  Moblì
  
  Pistoia, Italy
  
  Feb 2021 - Oct 2021 (8 months)
  
  Marketing Communication Manager.
  I was responsible for the Brand full revamp:
  -Institutional Rebranding
  - Redesign of production&delivery processes
  - CRM Customer Relationships Manager
  - Content Strategy and Editorial Calendar System
  - Amazon Web Page
- Indigna
  
  INDIGNA arte&diseño
  
  Mendoza, Argentina
  
  2007 - 2017 (10 years)
  
  Founding partner of "Grupo Indigna", and CEO of Feria Indigna and other events under the same brand.
  CEO / Events Director / Art Direction
  Indigna is a platform for the development and promotion of emerging independent designers and artists. Events include fairs, conferences, concerts, and various cultural events.
- Boldrini&Ficcardi
  
  Boldrini&Ficcardi
  
  Mendoza, Argentina
  
  2014 - 2015 (1 year)
  
  Senior Designer at design studio focused on wine labels. I developed projects for customers such as Enotria (EN),Aranjuez (BOL),Tapiz, Nieto Senetiner, Finca Las Moras, among others.
- Makken
  
  Makken
  
  Ciudad de México, Mexico
  
  2013 - 2013
  
  Senior Designer at an Advertising & Influencer Marketing Agency. I developed projects for customers such as Hasbro, Indio, Porsche, Holanda, among others.
- A+ Positivo
  
  A+ Positivo
  
  2012 - 2012
  
  Art director at an Advertising and Multimedia Content Production Agency. I developed projects for customers such as Diario UNO, Nevada, Regency Casino, Dridco, among others.
Industries
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Elsewhere on the Web
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On Coroflot

@Nats, member since 2012
- Following 10
- Followers 16

Natalia Roitman

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer