Neil Morris
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About
NeMo's creative career includes more than 15 years as a Senior Art Director & Designer in some of Toronto's top advertising, marketing and media shops. Combines artistic flair with a strong appreciation of meeting strategic objectives, from concept to completion, to develop sound solutions for visual communication needs. He delivers accurate, consistent work on time and on budget. And he brings experience as a project leader, who promotes an environment of inspiration, collaboration and support to foster top-notch performances from a professional creative team.
As owner of NeMo & The Big Idea – a freelance-styled scaleable creative service, focused on providing advertising, corporate and marketing communications design with full print, pre-press and digital art production – he's also led creative and design initiatives, on behalf of agencies and client-direct, for national and international brands, including AMEX, Canadian Diabetes Association, CARP.ca, CGU, Chouinard Brothers, Eatons Fauna Foundation, Travel Central, E.D. Smith, Encore Cruises Hydro One, Kraft, Kroll Lindquist Avey, Perot Systems, Quaker, Rogers and Sears Vacations. -
Education
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Certificate Quark Xpress, Illustrator, Photoshop, Microsoft WordUniversity of Toronto – Apple Design Modelling Centre1992 - 1992
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Diploma Advertising DesignGeorge Brown College1984 - 1987
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Experience
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Freelance Creative DirectorThe Big IdeaMississauga, Canada2000 - Present (26 years)Combines creative vision and project leadership with expert production knowledge to transform big ideas into tangible ones.
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Creative Director (Freelance & Contract)CanadaDirect Digital Marketing GroupMontreal, CanadaMay 2013 - May 2014 (1 year)Independently managed creative to production on a variety of existing and emerging direct-to-consumer and affinity marketing initiatives for the company, including branding, print/online advertising. Simultaneously oversaw developing campaign strategies, creative direction and, assisted in coordination of budgets and resources, for the marketing group and its myriad of freelancers and production vendors (creative department was not staffed). Worked directly with VP, Digital Marketing to provide leadership of the newly formed marketing team and, in that capacity, oversaw the launch of several customer and membership acquisition/retention campaigns for the company, its LOBs and clients such as AIMIA Loyalty, CAA (SWO), CARP, CDTel and Pong Marketing.
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Senior Art DirectorZoomerMedia LimitedApr 2008 - Dec 2012 (4 years 8 months)Aided the Creative Director in overseeing branding, creative and production design initiatives for existing and emerging LOBs at a multi-media company in addition to liaising with and providing project leadership to the Web Development team.
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Senior DesignerPublicisFeb 2006 - Mar 2008 (2 years 1 month)Led production design of advertising, direct mail, packaging and collateral materials for clients in one of Toronto's busiest studios. Conceptualized and oversaw implementation of innovative, one-of-a-kind proposal packages that made Publicis stand out in the boardroom, as Creative Lead on the team responsible for new business development.
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Designer/Production ArtistPublicisJul 2004 - Feb 2006 (1 year 7 months)Initially engaged to cover 1-yr maternity leave, primarily focused on CIBC in-branch advertising, extended contract to include rolling out quarterly dealer retail advertising campaigns for Lennox and KIA Canada.
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Creative DirectorThe Information Network, Metropolis Licensing CorporationAug 2002 - Jun 2004 (1 year 10 months)Oversaw branding and design of advertising, marketing and collateral materials for the company and its LOBs, primarily Content/Document/Knowledge Management systems deployed on internet/intranet portals and websites, in addition to events marketing and ticketing systems
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Senior Art DirectorMacPhee & PartnersJul 1999 - Aug 2000 (1 year 1 month)Produced advertising, branding and design creative for national and multi-national clients including, CanJet Airlines, TD Asset Management, Bermuda Travel-tourism, Provincial & Federal government agencies. Designed and implemented innovative, eye-catching print and multi-media pitch presentations and proposals for the team responsible for new business development.
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Senior Art Director/DesignerThe Adlib GroupJun 1996 - May 1999 (2 years 11 months)Assisted Creative Director in overseeing the design and production studio of a busy niche marketing “un-agency”. Conceptualized, designed and produced unique, innovative marketing solutions for B2B and B2C clients, including Aetna, Canada Life, Holiday Inn on King, Kitchenaid, Prince Hotel, Whirlpool, Tupperware, Kraft, Quaker and TD Bank.
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Art DirectorAustin Knight Canada Inc.May 1993 - May 1996 (3 years)Led a small creative team in creating on-brand display advertising, direct marketing and collateral materials for human resources recruitment campaigns for leading national and global employers such as Burger King, Oracle, Delrina, Eli Lilly, Kraft General Foods, SGS Canada, Shaw Cable and Winners.
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Awards
2005 AAM — Marketing Achievement Award for Best Advertising (Kroll, Lindquist, Avey "Independent")
2000 IMCA — Showcase Award of Excellence (CGU Group "Working Together")
1999 HSMAI — Gold (Holiday Inn on King "Details")
1998 HSMAI — Gold (Holiday Inn on King "60-second Meeting Planner")
1997 HSMAI — Silver and Outstanding Achievement in Marketing (Holiday Inn on King"60-second Meeting Planner") -
Skills
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Elsewhere on the Web
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On Coroflot@NeMo_design, member since 2007
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