Olga Mandrosov

Responsible for creative strategy and design of the major digital assets across all Internet Brands product portfolio.
Notable brands include: Fodors' Travel, WebMD Care, WebMD Rx, Cars Direct, Internet Brands, Do It Yourself, Martindale-Hubble, vBulletin.

Oversaw all stages of creative product development, from ideation through UX research, UI design, and final assets production.

Defined design systems and reviewed adherence to brand style-guides to ensure that all assets were aligned with the brand identity.

Modernized existing brands to strengthen their value and align with a broader audience.

Partnered with marketing, product development, legal, and executive teams to revitalize newly acquired brands and define new audience acquisition and content monetization strategies.

Redesigned from the ground up one of the largest forum software platforms (vBulletin) for extensibility, useability, and internationalization. Worked with the UX researchers and the key vBulletin community members to ensure design sustainability. Defined template-building process and documentation.

Cooperated closely with the marketing team to develop creative ideas and strategies for performance marketing campaigns. Monitored user analytics to adjust design strategies for maximum conversion rate.

Worked with internal and external resources to develop budgets, appropriate staffing, and project plans. Managed multiple concurrent initiatives to deliver on time and within budget.

Mentored and managed the career development of junior creative staff.