Marketing Communications Director
Jan 2020 - Present (2 years 4 months)
Accelerated the implementation of the corporate/geographic marketing strategy in alignment with global marketing imperatives as well as a local business strategy to support the achievement of business targets. Executed industry-related strategic insights related to priority capabilities (management consulting, technology) and the use of the most relevant global best practices. Improved metrics to assess the effectiveness of marketing programs and initiatives and provide ongoing feedback to the global marketing organization in relation to budget, marketing strategy and key initiatives. Built strong client relationships with deep understanding of their business needs. Upgraded internal and customer presentations. Conceived and launched more than 15 new content series first, and implemented by the global marketing team (production of more than 400 assets), managed all aspects of production.
2014 - 2019 (5 years)
Responsible for creative departments of nine industries metals and mining, energy, port management, shipping and logistics, financial investments, real estate, construction, private equity and coal. * Led the global creative team spanning 4 continents and 41 countries to develop strategy and creative ideas to share our brands across all segments, including digital experiences/storytelling, social media, print/in-store media, brand events, and PR, with a focus on a rider direct message. * Supervised an average of fifty regions to ensure visual identity, creativity and artistic consistency. Minimized miscommunication by 10% within the first month of our branding. * Monitored the progress of creative brand positioning for nine accounts over a six-year period. After reorganizing various content strategies and communication activities, brand awareness increased by 85%. * Managed a team of ten design professionals. Delegated 15 tasks between them based on skill level. Company productivity increased by 25% by the end of the month. * Produced ten pieces of pitch a week, equaling forty pieces of presentations every month for CEO's marketing-related needs, leadership communication and global conferences. SUMMARY Multidisciplinary creative professional with experience in marketing communications, branding, and art direction. Combines over twelve years of expertise developing campaigns, products, platforms, and experiences for top brands and enterprises influencing the world of tomorrow in heavy industries, technology, retail/fashion, art and culture both in B2B and B2C environments. She has a master's degree in marketing from Istanbul Bilgi University and a bachelor's degree in engineering from Istanbul Technical University. * Strong relationship-building skills ability to collaborate and work with a variety of people in various disciplines. * Capability to thrive in a fast-pace...
Senior Art Director
Aydinli Group( Cacharel, Pierre Cardin, US Polo)
2012 - 2014 (2 years)
Responsible for the artistic direction of Cacharel, Pierre Cardin, and US Polo Assn fashion brands. * Enhanced all aspects of print and digital production with a team of five design professionals for seasonal, ad hoc and/or new concept projects as requested. Department productivity increased by 25% by the end of the year. * Designed photo shoot timelines, managed imagery & video post-production, supervisioned, seasonal imagery guideline & seasonal creative temp. development. Oversaw the work of over ten Freelancers while adhering to a rigorous creative schedule and anticipating project requirements. * Coordinated with the global marketing team on the local execution of product launches, including PR, digital and media direct etc. Maximized brand awareness by 85% and revenue by 15% in that period. * Supervised a crew of five design team members who completed over six major creative projects in two years. * Colloborated with owners of 20 brand channels to set strategic priorities, identify synergies, optimize best performing content and follow trends.
Istanbul Modern Museum
2008 - 2012 (4 years)
Marketing Communications Social Media Strategic Planning