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Creative Director

Peggy Sue Deaven

Toronto, Canada
Available Now
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  • About
  • About

    Over the past 12 years, I have designed and strategically managed successful, award-winning initiatives across Canada and the USA for industry leading organizations serving the arts and culture landscape.

    My experiences focus on operations, complex programs management, and strategic implementation. I have worked within the global fashion and manufacturing industry on billion dollar projects, worked with global partners to accomplish wider impact, and reliably delivered impeccable quality within tight time constraints. I value working with professionals who believe in the power of arts and culture to spark conversation and cultivate community.

    I possess a proactive mindset that is detail-oriented, calm in emerging situations, and continuously pursues improved performance. I have founded two profitable and successful fashion enterprises within Canada and the USA as well as trained 500+ entrepreneurs and start-up founders from diverse individual and industry backgrounds.

  • Education
    • BFA Apparel Design Major, Jewelry Metalsmithing and Art History Minors
      Rhode Island School of Design [RISD]
    • Certificate Program Creative Writing
      Humber College Institution of Advanced Learning: School for Writers
      2020
    • Certificate Program Conversational Italian Language
      Brown Ivy League University
      2007
  • Experience
    • Programs Specialist and Coordinator
      Ryerson University, Design Fabrication Zone
      Toronto, ON
      2021 - Present (5 years)
      Design, implement and manage Zone Membership program and ongoing external value proposition for 350+ individuals and 30 member organizations. Responsibilities include managing the Zone's programs calendar content, a team of six reports within a larger university institution, direct member coaching, cultivating and leveraging partnerships, and event planning.
    • Senior Programs Manager
      Centre for Social Innovation
      Toronto, ON
      2018 - 2021 (3 years)
      Launched and grew CSI's highly successful foundational entrepreneurship program, Social Entrepreneurship 101. Designed program structure managed implementation facilitated courses and smooth transition to virtual learning (COVID-19). Served 11 cohorts 300+ ideation-stage entrepreneurs 92% satisfaction rate 76NPS score.
    • Lead Trainer and Facilitator
      Lean4Flourishing, Momentum Org Contract
      Calgary, AB
      2021 - 2021
      Entrepreneurship 101 Program. Trained Program Facilitators of Momentum Org. Delivered E101 Pilot live-sessions. Updated and contextualized curriculum.
    • Program Trainer and Co-Facilitator
      WOSEN Start Program
      Toronto, ON
      2020 - 2021 (1 year)
      Women of Ontario Social Enterprise Network WOSEN Trained Program Manager to facilitate live-sessions. Developed curriculum to serve ideation-stage women and non-binary entrepreneurs. Co-facilitated live-sessions.
    • Program Manager: Agents of Change, Sustainable Development Goals
      Centre for Social Innovation
      Toronto, ON
      2019 - 2020 (1 year)
      (12mo Term) Agents of Change: Sustainable Development Goals national program (virtual). 100 youth-aged aspiring social entrepreneurs. Designed program structure and curriculum. Managed implementation and program coaches. Facilitated live-sessions. Managed KPIs, budget, marketing, and program report.
    • Facilitator & Coach
      Artscape Daniels Launchpad
      2020 - 2020
      (6mo Term) Designed and facilitated "Entrepreneurial Competency Development Program." 12 live-sessions, 60 coaching sessions, for 100+ aspiring creative entrepreneurs.
    • Founder & Creative Director
      Peggy Sue Collection Inc.
      Toronto, ON
      2015 - 2018 (3 years)
      Multiple award-winning Canadian, women's luxury apparel collection. Built traceable North-American supply chain from scratch comprised of 150+ SMEs/Vendors: fibre farmers, fabric/yarn mills, and manufacturing contractors. Global events execution, int'l PR engagement, multiple press features, highly profitable.
    • Part-time Instructor
      Seneca College
      Toronto, ON
      2018 - 2018
      BA Classes: Knitwear Construction and Sustainable Sourcing
    • Guest Instructor
      Ryerson University
      Toronto, ON
      2017 - 2017
      MA Classes: Sustainable sourcing and local supply chain building.
    • Founder and Creative Director
      Where. {a clothed narrative} LLC
      New York, NY
      2012 - 2014 (2 years)
      Co-founded women's luxury clothing and accessory company. Sustainably sourced all of supply chain from U.S. fibre farmers, mills and makers. Profitable by year two. Successfully sold to Eastern Seaboard boutiques and galleries.
    • Designer
      Li&Fung, Menswear Group
      New York, NY
      2011 - 2012 (1 year)
      Developed line for Macy's "Sons of Intrigue" and SAKS Fifth Avenue men's house label "611." Worked with global supply chain teams (CN, HK, IN, MX, TK, TW) to deliver highest quality products for luxury apparel labels.
    • Assistant Designer
      Li&Fung, Young Stuff Apparel Group
      New York, NY
      2009 - 2011 (2 years)
      Established new 'Miss Tina' line for WalMart worked directly with the high-profile Knowles family.
    • Graduate Teaching Assistant
      Parsons New School for Design
      New York, NY
      2009 - 2009
      MBA Class: Business of Fashion: Reviewed work, exams, and curriculum development.
  • Awards

    Awards Received

    RBC Emerging Designer of the Year Award “Overall Winner,” TO Design Exchange Museum, Toronto, ON, 2017

    Design Forward Competition “Most Sustainable Designer,” Fashion Takes Action, Toronto, ON, 2017

    “Most Promising New Label,” Toronto Fashion Incubator Runway and Competition, Toronto, ON, 2016

    Starter Company Grant Awarded, Halton Small Business Centre, Halton Region, ON, 2015

    Solo Shows/Exhibitions (Selection)

    DesignTO Festival, Key Feature Exhibition at DX Design Exchange, Toronto, ON 2017

    InterTextile, Runway Show and Installation (world’s largest textile show), Shanghai, China, 2017

    EDIT: Expo for Design, Innovation and Technology, Runway Show Feature, Toronto, ON, 2017

    Eco Fashion Week, Runway Show and Gallery, Vancouver, BC, 2017

    Toronto Women’s Fashion Week, Runway Show and Gallery, Toronto, ON, 2017

    12 Trees Installation, The Gardiner Museum, Multiple Installations for Gala (Tree and Décor), Toronto, ON, 2016

    Friday Night Live, The Royal Ontario Museum, Featured Installation, Toronto, ON, 2016

    Publications/Features (Selection)

    “Eco-Friendly Peggy Sue Collection Wins Canadian Prize,” Women’s Wear Daily (WWD), USA, 2017

    “Fashion Designers Respond to Environmental Crisis,” The Conversation, Canada, 2017

    “Slow Fashion is Taking Hold,” The Toronto Star Newspaper, Toronto, ON, 2016

    “Fashion Farming,” CBC Metro Morning + News Radio interview by Matt Galloway, Toronto and Ontario, 2016

    “The Local Ontario Fiber Shed,” Alternatives Journal Magazine, Canada, 2015

    Emerging Fashion Designers I, by Sally Congdon-Martin, Four collections published, USA, 2010

  • Affiliations

    Rhode Island School of Design, Brown University, Otis College of Art and Design, Ryman Creative Arts Program

  • Industries
    • Apparel
    • Entertainment
    • Luxury Goods
    • Education
  • Skills
    • Branding & Corporate Identity
    • CAD Design
    • Costume Design
    • Sustainability
    • Fashion Design
    • Illustration
  • Elsewhere on the Web
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    @PDEAVEN, member since 2008
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