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Creative Driver
love.will.spark.
Aug 2012 - Present (11 years 9 months)
Helping brands grow through brand and digital strategy + design and development of engaging physical and digital solutions.
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Freelance designer and brand builder
Pablo Pineda Design
2012 - Present (12 years)
Helping businesses of all sizes define and communicate their message through branding, identity, web, packaging, environmental design.
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Design Director
Momentum Worldwide
Jul 2011 - Aug 2012 (1 year 1 month)
Creatively directed and managed a team of designers in the creation of content and graphic platforms for digital and physical brand engagements for clients sich as Porsche USA and American Express' sponsored events such as the US Open Tennis, US Open and Ryder Cup Golf Championships, New York Fashion Week, and Tribeca Film Festival.
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Design Direction Guns
gyro
Mar 2011 - Jun 2011 (3 months)
Concept and creative development for B2B and B2C campaigns for clients such as Virgin Airlines, Google, Infogroup and Hess among others.
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Creative Director
Spring Design Partners
2010 - Mar 2011 (10 months)
As a creative director I lead and manage the creative department in the development of Visual Strategy which is in turn implemented onto brand positioning, identity design and packaging. I am involved in all creative presentations and in all creative related communications with clients such as Bacardi Company, Kraft Cheese, Planters, and Molson Canadian among others.
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Creative Director
G2 Branding & Design
Jun 2004 - Sep 2010 (6 years 3 months)
As a creative director I lead and manage a team of art directors, graphic designers, industrial designers, multi-media designers and film makers all focusing on and brand development, brand identity, creative platform development, retail merchandising programs and retail experiences, packaging, trade communications, as well as traditional and non-traditional advertising. I am involved in all creative presentation to clients and in all creative related communications with clients such as Pantone, Trinity Church of Wallstreet, Dubai Properties, The Coca-Cola Company, Imperial Tobacco Canada, among others.
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Design Team Manager
Cornerstone Strategic Branding
Oct 2000 - May 2004 (3 years 7 months)
As an art director I developed brand identities for Perrier's Dear Park water as well Salem and Winston brands. I also lead and managed a team of graphic designers, one industrial designer and a production team who focused on the creation of advertising campaigns, promotional retail and direct mail programs for Winston. Designed Nascar Winston Cup trophies and other track communication components as well as environmental graphics and special event spaces. I was also involved in the initial development of naming, packaging, retail and environmental graphics for Marshall McGearty Tobacco Artisans, a R.J. Reynolds concept tobacconist store in Chicago.
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Designer
The Design Associates Tokyo
Mar 1997 - Aug 2000 (3 years 5 months)
As a designer I developed corporate identities for clients such as Calpis Corporation, Sogo Keibi and Zeria Pharmaceuticals. I also participated in the development of packaging for clients like Shiseido Cosmetics, JT Beverages, Sapporo, Sony and Konica among others.