Daniela Perla
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About
More than 10 years of experience creating brand identities from strategy to design and brand development.
Working internationally in the format of remote work, I currently hold clients in Singapore, France, El Salvador, and Australia.
Through Pariity, where I'm a co-founder, my job is to guide startups and businesses by discovering their strengths and goals and help them to create consistent and successful brand identities and their presence to create meaningful relationships with customers, grow their businesses, and create sales.
This means working side by side with owners and creative teams to develop strategies and design solutions that will communicate brand messages in a consistent and well-thought way.
Brand identity strategy, Design thinking, Brand identity design, Graphic design, UI Design
I believe in responsible design, a design that brings to people and has the power to improve our lives. -
Education
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Master Management of Creative IndustriesPeoples Friendship University of Rusia2015 - 2017
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Bachelors Graphic DesignUniversidad Dr. José Matias Delgado2006 - 2010
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Experience
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Co-founder & Creative DirectorJan 2020 - Present (3 years 1 month)A year ago, I co-founded Pariity with the idea of helping to create more human-oriented brands that create impact in the world.
My job is to help brands find their story, so we can craft unique brand identities that truly connect with people. This means, working on the side with owners and creative teams on analyzing, finding strengths, and developing goal-oriented strategies that I use later to design successful brand identities.
I also make sure that our identities develop through consistent and well-crafted brand messages on all platforms. -
Freelance Graphic DesignerDaniela PerlaJan 2018 - 2020 (2 years 1 month)Provided digital and print design services for a broad range of clients in the food, tech, design, security just to name a few.
Designed entire brand identities which included packaging design for food-related companies.
UI design for various web templates.
Illustrator for animated institutional videos. -
Co-founder & Creative DirectorEl SalvadorJan 2013 - 2018 (5 years 1 month)I co-founded and designed the identity of the studio, developing its portfolio of services.
As the Creative Director, my job was to help brands, government organizations and NGOs plan strategies, conceptualizing and designing campaigns across digital, social media, print, video, animation, web, apps, and launching events.
I worked closely with clients and marketing teams on ideation sessions as well as presenting proposals, and looking over the development of print projects before working for three years on the remote format. -
Graphic designerGuaza Studio creativoEl Salvador2012 - 2013 (1 year)Identity design for the studio across product design, multimedia, and new website looking over the photography and art direction.
Merchandise and identity design for their new surfers brand of t-shirts OlaChucho, as well as other product design projects.
Working with the team in the conceptualization, design, and rebrand of various identity and corporate communication projects, creating design systems, print campaigns, corporate white papers, UI design, and presentations.
Participation in creative meetings in the studio for the conceptualization of new projects.
Design and concept proposal presentations to clients
Illustrator for various institutional animated videos and product design.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Pariity, member since 2023
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Followers 2
