Comedy Central Chuckle Festival wished to reach out to their core audience that consumes humour-based content on the web and create an audience that would be the primary target group for their live events.
The brand also wished to give itself a personality of being a page that has a funny take on all things in order to make users revisit the profiles regularly.
The challenge was to create content that was share-worthy while adhering to the international tonality of Comedy Central.
To achieve the same, we used a mixture of slice of life jokes, pop culture references and a lot of topical content to get high engagement and in-turn generate awareness for the property.
The engagement rate for the property went from 4% to an average of 45% percent over the last 6 months reaching an all-time high of 85% during March 2016.
Apart from the content pushes, we are working on bigger activities for the property such as The Chuckle Hunt and Comedian Takeovers.
