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Brand Strategist - Creative Services

Parth Dave

Mumbai, India
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  • About
  • About

    After starting out as a Copywriter with projects in both mainline and digital advertising, I moved to Creative supervision for brands like eBay.in, McDonald's India, Paypal, Servify, Radio Mirchi and Comedy Central Chuckle Festival in addition to working on creative strategy for the business development wing at the agency.

    I have an innate passion for writing in all forms and wish to grow in the creative vertical while seeking prestigious brands and rich business development experience.

  • Education
    • Bachelors' in Mass Media
      Usha Pravin Gandhi College of Management
      2011 - 2014
      Final Grade - A. Final GPA - 6.64
    • H.S.C in Science
      Bhavans College
      2009 - 2011
      Completed the course with 79%
    • S.S.C (English)
      St. Aloysius, Ryan International Group of Schools
      1996 - 2009
      Cleared the S.S.C examinations with 89.85%
  • Experience
    • Brand Strategist - Creative Services
      Liqvd Asia
      Mumbai, India
      Oct 2016 - Present (9 years 8 months)
    • Creative Supervisor
      Tonicmedia
      Mumbai, India
      Apr 2016 - Aug 2016 (4 months)
      After already being in the supervisory role since November 2015, I shifted a large amount of focus towards creative strategy for the business development wing in the agency. I worked on successful pitches for accounts like Paypal, Servify and Zee Gorb in the last quarter.
      In addition to the same, I was supervising creative and copy work on accounts like McDonald's, Paypal, Servify and Comedy Central Chuckle Festival (copywriting)
    • Sr. Copywriter
      Tonicmedia
      Apr 2015 - Mar 2016 (11 months)
      After the role elevation, I was supervising on brands like eBay.in and McDonald's along with a brief stint with Radio Mirchi. Towards the latter part of the role span, I started getting actively involved in the business development wing working on successful pitches for Sony SIX, Nestopia and others.

      Accounts Handled -
      eBay.in
      McDonald's
      Radio Mirchi

      Successful Business Development Projects -
      Sony SIX
      Nestopia
      ItzCash
    • Copywriter
      Tonicmedia
      Jun 2014 - Mar 2015 (9 months)
      Starting off as a Copywriter, I was handling end-to-end copy and content requirements for eBay India including names for their sales, copy for the master creatives for sales and other campaigns, copy and content for their social media platforms, content for their presence on chat apps like LINE and We Chat, running activities on their social platforms (contests, influencer outreach, blogger activities) and ideating for major campaigns like their anniversary, diwali sale, gosf and more.

      Iraya is a brand that produces and sells natural product for skin and hair care. Their range includes soaps, shampoos, lotions, moisturisers and more. I worked on their social media content and activities as well as content for their website.

      Accounts Handled -
      eBay.in
      Iraya
    • Copywriter (Intern)
      Percept's Integrated Brand Development
      Mumbai, India
      Apr 2012 - May 2012 (1 month)
      Copywriter (Intern)

      Accounts handled-

      Taj Bentota, Sri Lanka
      Taj Tashi, Bhutan
      Taj Coorg
      The Gateway Hotel, Bangalore
      The Gateway Hotel, Agra
      Taj Exotica, Goa
      Georgia Gullini
      Starwing Group
      Pancharatna
  • Awards

    Gold for Best Campaign - Online Advertising at IDMA 2016 for McDonald's (Battle of Spicy)

    Silver for Campaign with the Best ROI at IDMA 2016 for McDonald's (Battle of Spicy)

  • Skills
    • Content Strategy
    • Copywriting & Editing
    • Creative Direction
  • Elsewhere on the Web
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    @ParthDave, member since 2014
      • Followers 2
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