Ashley N. Patton

• Homer Fund Captain– lead the internal fundraising campaign to assist fellow associates in need
• Assist in planning the Black Friday/Cyber Monday marketing campaign resulting in a 30% increase in sales
• Participate in development of monthly marketing plans from concept to approved creative collateral
• Create marketing plan presentation and maintain internal archive of all marketing campaigns
• Submit project sheets with creative direction and marketing messages for PR and Interactive Marketing promotions
• Update and maintain competitive analysis reports
• Approve list rental clearances, blow-in/PIP opportunities, and catalog requestors
• Coordinate the launch of the digital catalog and review final digital catalog before it goes “live” on the website
• Responsible for placement of products in local, regional and national media outlets resulting in millions of media impressions
• Maintain archive of all PR placements for print and online (blogs/online publications) and report PR opportunities to the organization
• Organize and support two retail store grand opening PR initiatives and the Southern Living Idea House – including ordering product, media coordination, and communicating with vendors
• Create interesting and brand-relevant content for social media channels – Tumbler blog, Facebook, Pinterest, and Instagram
• Manage Blogger Relations program - creating opportunities to collaborate with bloggers with contest, giveaways and product reviews

• Responsible for creating, maintaining, and uploading all offer codes related to catalog drops and marketing programs
• Assist in the preparation/maintenance of management level reporting, including House
• and Prospect response analysis, testing analysis, and sales forecast
• Assist Prospecting Manager with approving List Rental Clearances and Blow-In/PIP opportunities
• Manage merge/purge schedule with service bureau and printer
• Coordinate the launch of the digital catalog for each event and review final digital catalog before it goes "live" on the website
• Implementation of Internet promotion QA process along with documentation tool and QA process instruction document for training purposes

• Research and prepare product copy for the Home Shopping Network host
• Assist TV Media & Public Relations Manager in creating project boards for Home Shopping Network set design
• Coordinate product and image request for print and television
• Coordinate inventory stock moves to meet Home Shopping Network and website demand

• Reporting PR, Designer Program, and Retail initiatives to New Business Development Manager and Marketing Vice President to create quarterly corporate reports
• Create and input source codes to track demand across multiple channels-Internet, Retail, and Catalog for business analysis
• Implementation of tools and schedules to improve the effective execution of New Business Development projects and Public Relations efforts
• Project manage the Designer Program including Designer Binder development, program analysis and supporting marketing materials to Interior Designers
• Coordinate the development of specialized mailers to market company programs, products and brand
• Managing the creative development of the email campaigns for Interior Designer and Retail markets, including submitting project sheets with creative direction and marketing messages
• Create production schedules for the designers program email campaigns according to business needs, resulting in $1.1 M in demand for the program
• Responsible for placement and coordination of catalog product in local, regional and national media outlets to promote product and brand awareness
• Coordinate and Support Business Sales, Private Label Credit Card, Gift Card, and Net Promoter Score programs

• Prepared agent performance report on a monthly basis for direct supervisor
• Prepared meeting agenda per Customer Service supervisor’s guidelines and conducted team meetings
• Prepared team statistical report on a weekly basis for supervisors by-weekly meeting with call center manager
• Prepare and present customer service agent call performance reviews and agent annual reviews
• Monitor, coach and manage team schedule adherence and attendance
• Monitor agent phone calls and score for quality according to company guidelines