Creating or distilling marketing materials and goals into a coherent and effective message, primarily in the tradeshow medium.
The most rewarding aspect of design is discovering the many ways people solve problems and helping them communicate this to their customers effectively.
I strive to understand how MY clients solve THEIR client's problems. This understanding makes the design process much simpler, and often causes the solution to reveal itself.
AAF of Louisville Silver Award
Best in Show at numerous national and international trade shows