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About
I’m an artist who thrives at the intersection of toy design and concept design, crafting imaginative worlds and playful creations that spark joy and curiosity. With a passion for storytelling and a knack for innovation, I design toys that feel like characters and concepts that leap off the page.
From brainstorming whimsical ideas to creating detailed visuals, I love bringing playful products and imaginative designs to life, whether for screen, shelf, or playroom. Let’s create something extraordinary together! -
Education
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Bachelor Entertainment Design, Concept TrackArtCenter College of Design
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Experience
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DesignerSpin MasterLos Angeles, CAAug 2024 - Dec 2024 (4 months)Designed and developed toy playsets, creating detailed 3D models and concept sketches for both new and existing IPs
Collaborated with cross-functional teams to ensure designs aligned with product requirements and toy safety standards
Produced final design assets, including detailed turnarounds and color schemes, for manufacturing and presentation purposes -
Product Desiger internJazwares, LLCMay 2024 - Aug 2024 (3 months)-Collaborated with the design team to create innovative Toy play
features, producing sketches and digital renderings aligned with
market trends
-Developed 2D art and design concepts, integrating brand-specific
aesthetics into product components
-Contributed to tooling-friendly design specifications and developed
Product Definition Sheets, applying industry-standard color and
DECO techniques.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@PeterLi, member since 2024
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Followers 3
