IDEA 2010 Bronze Award - Matrix Fitness - G7 Strength Equipment.
ASG Grips - Action Specific Grips designed for the G7 Strength Line. The goal was to spread the pressure points across the palm moving away from the centralized pressure point area caused from a cylindrical grip.
ASG Grips - Action Specific Grips designed for the G7 Strength Line. The goal was to spread the pressure points across the palm moving away from the centralized pressure point area caused from a cylindrical grip.
ASG Grips - Product Illustration depicting the intended user scenerio.
Prototype Development
Prototype Development
ASG Logo
ASG Grip Logo Development
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2010 IDEA Bronze Award