IDEA 2010 Bronze Award - Matrix Fitness - G7 Strength Equipment.
ASG Grips - Action Specific Grips designed for the G7 Strength Line. The goal was to spread the pressure points across the palm moving away from the centralized pressure point area caused from a cylindrical grip.
ASG Grips - Action Specific Grips designed for the G7 Strength Line. The goal was to spread the pressure points across the palm moving away from the centralized pressure point area caused from a cylindrical grip.
ASG Grips - Product Illustration depicting the intended user scenerio.
Prototype Development
Prototype Development
ASG Logo
ASG Grip Logo Development
2010 IDEA Bronze Award
Philip Stankard, IDSA
Industrial Designer at GE Healthcare McFarland, WI