Piertoni Cherchi

I was born in 1974 in Cagliari, Sardinia, one of the most beautiful and unspoiled lands in the world. Looking at those landscapes I used to dream new scenarios and futuristic vehicles; This has led me to become an automotive designer. After earning the "Trasportation Design" degree in 2002 at IED in Turin, I started my career at the Form Design Center where I gained a 14 years experience in Automotive Design. Working exclusively for Italdesign Giugiaro I could relate to a wide variety of different industrial realities depending on the brand, customer and project. Some of the companies for which I have developed interior and / or exterior car designs are Seat, Bugatti, Bentley, Volkswagen, Audi, Lamborghini, Skoda, Giugiaro Brand, Faw, ZX Auto, Techrules, Alfa Romeo, Daihatsu, Suzuki Etc. . During these 14 years I learned to use various techniques from sketching to photorealistic rendering, from Clay modeling to 3d modeling (Maya, Alias) and I'm still ready to learn new ones as I'm never up to new ideas and technologies.