Poorvi Adavi

Worked on the launch event, drafted management responses for tripadvisor.com * Amante lingerie: Followed up with the media to gauge feedback for autumn winter collection, prepared the media-evaluation e-dossier * Sony Pix TV channel: Generated weekly highlights and listings * Airtel 3G Launch: Coordinated the Airtel 3G launch press conference under the guidance of senior staff members * Mantri Square: India's largest mall developed by Mantri developers: Coordinated the Estee Lauder cosmetics launch event at the Mantri Square and followed up with media for publicity. * CRY: Non-profit Organization in India: Pitched informative stories for CRY. * Employee Branding: Was involved in conducting a secondary research for a newly initiated employee branding service. * Actively organized the regional cultural festival in Bangalore Staff Reporter, The Hindu, India (English language newspaper) October 2009 * Wrote articles on topics such as Organic peanut farming, Introduction of bike racks in the public transit system in India, Internet addiction among the youth, and International medical conference. Also interviewed local politicians. * Example Article: http://www.hindu.com/2009/12/14/stories/2009121450720200.htm Brand Creation, TiE India (The Indus Entrepreneurs) April 2010 Tools used: Corel Draw, Microsoft Office * Designed pamphlets and flyers and brochures using CorelDraw and Adobe Photoshop. Organized events to encourage the local women to venture into entrepreneurship. * Rendered service by being an English facilitator to the upcoming rural entrepreneurs of the region