Citi Partnerships / Nissan: in-store, direct mail
Citi Partnerships / Nissan: in-store, direct mail from Ryan McGuire
Citi Partnerships / Nissan: in-store, direct mail

Citi, the global financial services corporation, sought to partner with Nissan through a speciality Nissan credit card. I composed creative materials and presentation collateral featuring card benefits focused on the 'high performance' customers value in all their Nissan products.

Nissan card poster (in-store): In-store promotional poster intended to drive Nissan customers to inquire with their salesperson about the Citi/Nissan partnership card.
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Nissan card poster (in-store): In-store poster for the Nissan/Citi partnership to increase card acquisition with specific Nissan-themed benefits.
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Nissan coffee cup (in-store): Creative collateral for the Nissan credit card with the intention to playfully reach customers when they aren't expecting it.
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Nissan rear-view mirror (in-store): Meant to be hung in the test drive cars to drive customer inquiry of the new Nissan card's financing benefits.
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Nissan bill insert (direct mail): Bill insert to Nissan customers, highlighting the benefits of the Nissan credit card.
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Citi Partnerships / Nissan: in-store, direct mail

Citi, the global financial services corporation, sought to partner with Nissan through a speciality Nissan credit card. I composed creative materials and presentation collateral featuring card benefits focused on the 'high performance' customers value in all their Nissan products.

Ryan McGuire
Copywriter Chicago, IL