Ryan McGuire

• Composed compelling, response-driven copy for print, direct mail, DRTV, email and digital media advertising—including copy for cross-channel campaigns.
• Developed customer-focused brand platforms and statements for multiple national clients, which were used to generate creative executions.
• Ensured brand voice and tone throughout messaging, according to brand guidelines and client directives.
• Proofread all copy for correct grammar and formatting.
• Coordinated with Account Services and other project teams to ensure timely and high-quality project execution.

Accounts: U.S. Cellular, Cancer Treatment Centers of America, Kellogg School of Management, National Association of Realtors, DeVry University, Citi, Honeywell Analytics, Health Directions, On Point Technology, Universal Technical Institute

HIGHLIGHT: Curated TargetCom social media presence by writing and editing copy for website, Twitter, blog and agency listings.

• Produced versatile print media buys in the form of biweekly preprint and run of press (ROP) advertising in more than 2,500 newspapers nationwide.
• Implemented print media plans by submitting insertion orders, mediating vendor problems and navigating buy changes to meet client needs.
• Collaborated with clients and internal teams to complete projects within established timeframes.
• Supervised a team of placement coordinators in charge of daily media buy maintenance.

Accounts: Walmart, Sears, Hyundai/Kia, Orchard Supply Hardware

HIGHLIGHT: Executed the 2012 and 2011 Walmart Black Friday newspaper advertising campaigns by analyzing new buy quantities for 2,500 newspapers, coordinating press times with client and printers, and verifying accurate ad runs per client advertising plan.

• Negotiated make goods and resolved billing discrepancies.
• Communicated with logistics companies to track newspaper insert delivery.
• Created weekly ad positioning and quantity change reports using Microsoft Excel.
• Surveyed, compiled, and summarized data on west coast newspapers for retail competitor information.

Accounts: Mervyns, Shoe Carnival

• Participated in Chicago area promotional events, including Pitchfork Music Festival.
• Assisted promotions and marketing departments with daily office tasks, such as media packet compilation and filing.
• Processed client advertising information and entered into database.