Rise to New Heights (print): Print ad listing the primary benefits to conference attendants. The theme of each conference (2013: Rise to New Heights) was also developed with the marketing collateral.
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San Francisco Advertorial (print): A four-page advertorial in REALTOR magazine. Highlights the conference location, San Francisco, as a vacation spot in addition to the educational benefits of the conference itself.
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Premier Access (email): An example of the multiple emails sent to Realtors throughout the year to drive attendance, featuring special offers and benefits to early and Premier Access registrants.
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National Association of Realtors: email, print

National real estate trade organization. Created marketing and promotional materials across multiple mediums to spark higher attendance at their annual conference and expo event.

Ryan McGuire
Copywriter Chicago, IL